WMC Announces Member Webinar on 2025 Wine Market and the Popularity of NoLo Wines: What are the opportunities to sell wine in 2025? With the year starting with “Dry January,” there is a possibility to...
Dec. 30, 2024 – What are the opportunities to sell wine in 2025? With the year starting with “Dry January,” there is a possibility to reframe this as “Joy January.” This is because there are...
A new study targeted more than 1,500 consumers between ages 21 and 39, and included both wine and non-wine drinkers.
By Jeff Siegel
Could the future of the wine business rest with millennials as they...
Federal Judge Blocks Largest Supermarket Merger in History: A federal judge in Oregon blocked Kroger's proposed $25 billion tie-up with Albertsons, ruling that the largest merger in US supermarket history...
Young Adults Find Restaurant Wine Lists Uninspiring - According to New Wine Market Council Study: Wine has low visibility and been pushed to the back of drink lists in casual restaurants and appears 'boring...
Oct 23, 2024 – Napa Valley, California — Wine has low visibility and been pushed to the back of drink lists in casual restaurants and appears ‘boring and tired’, according to consumers interviewed...
The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan.
By Melanie Young
Recent changes allowing wine advertising on the TikTok social media...
6 Surprising Findings from Wine Market Council DTC Study: In a deeper analysis of the recent Wine Club/DTC Consumer Survey data, WMC researchers identified several surprising findings about how wine consumers...
Surprising Findings on Wine Club/DTC Consumers from WMC Study. Photo Credit: Pexels.com – Cottonbro
Sept. 3, 2024 – Napa Valley, California — More than 9,100 wine consumers, primarily...
How wineries, associations, retailers and more are bringing the Come Over October campaign to life.
One benefit of judging in wine competitions is meeting other wine people, like my friend Kimberly Noelle...
