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Wine Reacts to Anti-Alcohol Messaging with New Marketing Strategies
Can marketing campaigns and positive press save the wine industry? Sometime next year, the Wine Institute will do something it hasn’t done in decades: launch a wine marketing campaign. “Wine Institute...
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Legislation Signed to Extend Pierce’s Disease Control Program
SACRAMENTO, August 30, 2024 – This week, Governor Newsom signed AB 1861 (Addis, D-Morro Bay) to extend a vital program within the California Department of Food and Agriculture (CDFA) that protects...
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Get Ready to Celebrate California Wine Month in September
Discover 6 Reasons to Choose California Wines & Check Out Dozens of Events   August 22, 2024 – SACRAMENTO — This year marks the 20th anniversary of California Wine Month, a celebration...
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Afternoon Brief, July 24
Large California Wine Producer Files for Bankruptcy, to Sell Assets: Vintage Wine Estates (VWE.O), one of the largest U.S. wine producers, filed for Chapter 11 bankruptcy on Wednesday, citing overexpansion,...
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How to Choose a California White Wine for Any Summer Occasion
Raise a glass to National White Wine Day on Aug. 4 with diverse wines from across the state   July 23, 2024 – SACRAMENTO — National White Wine Day is coming up on August 4, so there’s no better...
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Afternoon Brief, June 14th
The Changing Tide of Napa Grapes: Riesling and Cabernet Franc garner highest prices in Napa. What does that mean? Napa’s old guard—Cabernet Sauvignon and Chardonnay—still rule. But for how long?...
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Afternoon Brief, June 12th
Sonoma County Wine Auction to Be Hosted at Historic Chateau St. Jean Winery: Sonoma County Vintners Foundation is delighted to announce that the charitable Sonoma County Wine Auction has been renamed as...
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Afternoon Brief, May 30th
Federal Judge Rules Provi’s Antitrust Case Against Southern Glazer’s and RNDC Will Proceed: Today, a federal judge ruled the antitrust complaint filed by Provi, the largest online marketplace for the beverage...
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Wine Institute Highlights Critical Issues Facing Wine Sector During Annual Washington Meeting
Leadership Award Presented to Sen. Debbie Stabenow WASHINGTON, D.C. — California vintners were in Washington, D.C. last week for three days of engagement with key legislators and regulators as a part...
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Afternoon Brief, May 2nd
How Wine Brands Are Leveraging Douyin’s 750 Million Daily Users to Boost Sales: Douyin, the Chinese version of TikTok, commands an unparalleled audience, making it a powerhouse in driving digital sales...
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