In this episode, George interviews Susan DeMatei, Founder and President of WineGlass Marketing. They discuss her love/hate relationship with Corporate Marketing Agencies during the ’90s, her two...
We keep on hearing that wine consumption habits are changing, Baby Boomers are aging, and that we should pay attention to new customer groups… but what does that mean, exactly? How are other age groups...
Register now for our free webinar at 10:00 am PDT on Wednesday April 3rd as we delve into the dynamic world of website design and development with Susan DeMatei, Owner and President of WineGlass...
Strategies to enhance user experience, personalization and loyalty for millennials and Gen Z consumers in wine e-commerce By Laurie Wachter Is “digital friction” in your team’s...
In-person event delivered actionable takeaways for attendees seeking to increase sales and make genuine customer connections. May 15, 2023 (Healdsburg, Calif.) – Last week’s Wine Industry Sales Symposium,...
Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a bar to evaluate email performance has always been a challenge within the wine ecosystem....
The COVID-19 outbreak has affected all aspects of how we do business, including marketing. And when it comes to current and planned campaigns, marketing teams face unique challenges during a crisis.
Marketing During a Crisis - Tips to Pivot Your Marketing Messages: Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a reces...
Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession. In the wine industry, we don’t typically analyze consumers’...
By Susan DeMatei Wineries, as their true selves, are an agricultural business. Sagacious written advice for agriculture success has been around a long time – arguably since 800 BC when the Greeks wrote...
