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sales and marketing

Expert Editorial

Op Ed: What Do Wine Consumers Really Want?

Randy Caparoso - April 4, 2022

Sales & Marketing

Successfully Sell Wine No One Wants or Knows About

Kathleen Willcox - March 1, 2022

Packaging

Wine Label Color Drives Sales and Communicates Brand Values

Kathleen Willcox - February 17, 2022

Sales & Marketing

The Next Varietal Trend—Analysts Weigh In

Jeff Siegel - January 28, 2022

Sales & Marketing

Wineries Success in the Face of Mass Consolidations, Shutdowns

Kathleen Willcox - January 27, 2022

Packaging

Leveraging QR Codes to Increase Wine Sales

Kathleen Willcox - January 25, 2022

Hospitality

These Wine Professionals Started Virtual Businesses During the Pandemic—Here’s What They’ve Learned

Chasity Cooper - January 20, 2022

Sales & Marketing

‘Tis the Season: Wineries That Give Back With Every Bottle Purchase

Kathleen Willcox - December 23, 2021

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Afternoon Brief

Afternoon Brief, June 13th

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Wine Industry Spotlights

Unearthing Flavors: The Optima Steamer’s Impact on Paso Robles’ Whalebone Vineyard

Hospitality

Tasting Room Expertise: Tips to Establish Rapport and Increase Sales

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