AB Hero Bud BreaK
Afternoon Brief, April 22
TWE Experiments with 'Elite' Mildew and Drought-Resilient Grapevines: Australian wine producers are hoping that a new trial in Coonawarra by Treasury Wine Estates (TWE) will future-proof the country’s...
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Text, Sell, Deliver: How Integrated Technology Is Helping Wineries Defy the Downturn
The wine industry is facing tough times, but not all wineries are struggling. Many are defying the downward trend by leveraging modern, deeply integrated technology to create a better customer experience—and...
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Afternoon Brief, April 21
How American Alcohol Importers Are Adapting to the Tariff Rollercoaster: The second Trump term has established a new normal of stop-and-start tariffs and economic uncertainty, leaving wine and spirits...
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Modern Strategies for Winery Growth
Join us for an exclusive in-person event featuring sessions from Commerce7, RedChirp, Wineshipping, and WISE at Wineshipping Napa Headquarters on April 30 from 2:00 – 5:30 PM.  You’ll learn: -How...
AB Hero Cork
Afternoon Brief, March 19
Important Message for USWTA Members: Halt All EU Wine Shipments: The US Wine Trade Alliance strongly advises American companies to halt all shipments of wine, spirits & beer from the EU. The current risk...
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RedChirp & Commerce7 Unveil Powerful New Wine Club Engagement Tools + a Special Promotion for Wineries
March 19, 2025 — Wineries seeking to improve wine club engagement, boost retention, and streamline operations now have access to groundbreaking new tools. RedChirp and Commerce7 have partnered to...
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New Tools to Drive Club Engagement
Join RedChirp and Commerce7 for an exclusive webinar showcasing powerful new features designed to help wineries boost wine club engagement and drive better club results. Discover how smart text messaging...
Share and Pair Sundays Text essage MArketing
New Ways to Engage Wine Lovers: Share & Pair Sundays + Text Message Marketing
Looking for fresh ways to engage your customers and boost DTC sales this spring? We’ve got the perfect opportunity! Join Karen MacNeil—bestselling author and co-creator of Share & Pair Sundays—Kristine...
Wildfire
Afternoon Brief, February 20
Loss of Winegrape Smoke Exposure Researchers Criticised: UC Davis researchers have been working on ways to mitigate the effects of climate change in viticulture. Now some of that research is at risk of...
Share and Pair + Redchirp
Noted Wine Authority Karen MacNeil and RedChirp Collaborate to Help Wineries Promote Share & Pair  Sundays, by the Come Over October Team 
February 20th, 2025 — Wineries seeking innovative ways to engage wine lovers and drive DTC  sales this spring now have a powerful new tool at their disposal. RedChirp, the wine industry’s  leading...
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