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Is the Wine Industry Effectively Communicating with Young Consumers? (OpEd)
In Part 2 of his “Sobering Thoughts at the Start of 2025” thinkpiece, Randy Caparoso examines the generational shift that’s at the heart of wine’s current struggles. By Randy Caparoso Since overall wine...
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Sobering Thoughts at the Start of 2025: The Wine Industry’s Generational Struggles are on Display in Lodi (OpEd)
No one is oblivious to the recent decline in wine consumption. But is it cause for outright panic or measured reevaluation? By Randy Caparosso The business of Lodi is grapes. In fact, the region’s...
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OpEd: Do Not Talk About What Younger Consumers Think About Wine Unless You're Under 30
Want to learn about younger wine consumers? Watch and listen. By Randy Caparoso (with Anna Delgado)   “When was the last time a wine writer sat down to have a glass with a young person?”...
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The "Golden Rule": Communicating Stories of Old Vines
Old vines are an essence of why great wines have always had an enduring appeal. By Randy Caparoso   Just minutes before the virtual awards webinar showcasing the 2024 Old Vine Hero Awards (presented...
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OpEd: They Did It All for the Love of Zin
At 2024 ZAP, it became clear that California Zinfandel has finally grown up By Randy Caparoso There is, undoubtedly, no organization that’s done more for a single varietal category than Zinfandel Advocates...
1980s Robert Mondavi atop barrels at Woodbridge Winery, exhorting winemaking team and Lodi grape growers (courtesy Robert Mondavi Winery)
OpEd: What Dylan Has to Do with Mondavi, the History of California Wine and Other Mysteries of Life
When it comes to wine choice, consumers have always been more sophisticated than industry professionals.  By Randy Caparoso   I started out on Burgundy but soon hit the harder stuff.  Not...
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Terroir Is Truth: The Timeless Tutelage of Tchelistcheff (OpEd)
A writer remembers words of wisdom from a true winemaking legend. By Randy Caparoso   The late André Tchelistcheff, Beaulieu Vineyards‘ winemaker from 1938 to 1968, was a giant among men. Not...
Millennial wine lovers
Op Ed: Let's Take a Breath Before Pushing the Panic Button on the Wine Market
The shrill talk about the American wine industry having a “problem” defies all logic and common sense. By Randy Caparoso   Like everyone else in the wine industry, when Rob McMillan of Silicon Valley...
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Op Ed: What Do Wine Consumers Really Want?
They want what they want. —Randy Caparoso What do wine lovers want? On one hand, every other day there seems to be a new “natural wine bar” popping up in cities big and small. On the other...
Happy New Year / Kelly Sikkema for Unsplash
Wine Industry Advisor's Top Articles of 2021
In 2021, Wine Industry Advisor increased its focus on creating original editorial content. We’ve enhanced our list of contributors to include some of the industry’s best wine writing talent,...
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