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Is the Wine Industry Effectively Communicating with Young Consumers? (OpEd)
In Part 2 of his “Sobering Thoughts at the Start of 2025” thinkpiece, Randy Caparoso examines the generational shift that’s at the heart of wine’s current struggles. By Randy Caparoso Since overall wine...
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Sobering Thoughts at the Start of 2025: The Wine Industry’s Generational Struggles are on Display in Lodi (OpEd)
No one is oblivious to the recent decline in wine consumption. But is it cause for outright panic or measured reevaluation? By Randy Caparosso The business of Lodi is grapes. In fact, the region’s...
Wine shop / iStock
Op Ed: What Do Wine Consumers Really Want?
They want what they want. —Randy Caparoso What do wine lovers want? On one hand, every other day there seems to be a new “natural wine bar” popping up in cities big and small. On the other...
Sommelier service / pavel danilyuk / Pexel
Op Ed: Wine Consumer Preferences Are a Reflection of the Industry
Consumers are not stupid. There, that’s the crux of this entire op-ed. Although I do have something to add: If consumers are stupid, it’s only because We assume that about them. We treat them...
A Zinfandel cluster in Stampede Vineyard (Clements Hills), a vineyard now prized by contempory style producers for the high acidity in its high-skin-to-juice ratio grapes.
Op Ed: Dear Sommeliers, It's OK to Like Zinfandel
This op is written from a sommelier’s perspective. I know a lot of them because I was a sommelier who worked in restaurants for over 28 years, and am currently affiliated SOMM Journal. —Randy Caparoso...
Letters to the editor
DTC and Retailers, “Pay the Fine” and Keep Shipping
Hello wine lovers, retailers, wineries and DTC advocates. I awoke this morning to find a disturbing article on winespectator.com about interstate commerce, wine shipping, freedom and our ability to control...