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Michigan Wine Collaborative Announces the 2023 Michigan Governor's Cup
February 9th – The Michigan Wine Collaborative (MWC) is excited to announce a partnership with the Beverage Testing Institute (BTI) for the official 2023 Michigan Wine Governor’s Cup Competition...
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Afternoon Brief, January 27th
UWGS Recap: Back to Business: The 2023 Unified Wine & Grape Symposium concluded January 26 and, judging by the comments we received on the trade show floor, it's back, baby!...
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Michigan Wine Collaborative Announces The DREAM Project Wine Release
January 27th – The Michigan Wine Collaborative proudly announces the release of The DREAM wine. The Michigan Wine Collaborative’s Inclusion and Expansion Committee will release a wine that will...
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Michigan Wine Collaborative Announces the DREAM Project Wine Release
January 24, 2022 Traverse City, MI: The Michigan Wine Collaborative proudly announces the release of The DREAM wine. The Michigan Wine Collaborative’s Inclusion and Expansion Committee will release a wine...
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Afternoon Brief, November 17th
Pilot Project for California Grape Growers Gets into the Weeds on Regenerative Agriculture: As popular as the term “regenerative agriculture” has become, there is little consensus on the definition of...
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Michigan Wine Collaborative Invites Everyone to “Taste Michigan”
Introduces new brand identity to represent Michigan’s wine industry Developing new marketing initiative to support sales of Michigan-grown wines Campaign to launch ahead of Michigan Wine Month in May 2023...
Learning the trade at Lake Michigan College’s wine and viticulture program
Michigan Wine Month: Showcasing Growth and Progress in America’s Mitten
By Paul Vigna Matt Killman is a winemaker at Cool Climate Consulting in Petoskey, Mich., located in the Tip of the Mitt American Viticultural Area (AVA), the state’s newest growth area for wineries. Created...
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Afternoon Brief, April 29th
AI Sommelier Generates Wine Reviews Without Ever Opening a Bottle: A new algorithm writes wine and beer reviews that sound like they were penned by human critics. Is that a good thing?...
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2022 Michigan Wine Month ‘You Name It’ Slogan Winners
April 29, 2022 — The Michigan Wine Collaborative launched a fun, engaging and collaborative  way to help promote Michigan Wine Month and the Michigan wine industry in March! The “You Name It”...
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MWC Launches the “You Name It” Campaign to Promote Michigan Wine Month
22 March – The Michigan Wine Collaborative has a fun, engaging and collaborative way  to help promote Michigan Wine Month and the Michigan wine industry!   The “You Name It” campaign...
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