May 22, 2025 — The Michigan Wine Collaborative (MWC) is excited to announce that on June 22, 2025 Taste Michigan Invades the Eastern Market in Downtown Detroit. MWC is partnering...
Viticulture Leader Larry Bettiga to Receive ASEV's Highest Honor at 2025 National Conference: Longtime viticulture advisor and researcher Larry Bettiga will deliver the prestigious ASEV Merit Award presentation...
Michigan Wine Collaborative Announces Michigan Wine Month with Official State Proclamation May 5, 2025 — The Michigan Wine Collaborative (MWC) is honored to announce May is Michigan Wine Month with...
Finally, Something Is Being Done to Bring Gen Z and Millennial Consumers to the Wine Industry: Enjoy Now Wines™ created a panel of twenty professional somms in the same age bracket of these demographic...
April 15, 2025 — The Michigan Wine Collaborative (MWC) is excited to announce Taste Michigan Invades Michigan Wine Month all May long from the Motor City to Grand Rapids..and beyond! Taste Michigan will...
Come Together, a Community for Wine Inc. Launches 'Share & Pair Sundays' Campaign: Running from March 23 through May 25, 2025, Share & Pair Sundays will encourage wine and food enthusiasts to gather weekly,...
February 11, 2025 – The Michigan Wine Collaborative (MWC) is excited to the 2025 Taste Michigan Governor’s Cup Competition. This event represents Michigan’s only statewide industry driven wine competition...
Washington Welcomes It's 21st American Viticultural Area: On October 29, 2024, the Alcohol and Tobacco Tax and Trade Bureau (TTB) published the final rule for the Beverly, Washington appellation to officially...
The Michigan Wine Collaborative is committed to increasing inclusion and access. By Emily Dockery The wine industry has been increasing efforts to close its diversity gap in recent years. Many initiatives...
August 13, 2024 – The Michigan Wine Collaborative (MWC) is thrilled to announce a second partnership with Certified American Grown for the 2024 Field to Vase Dinner at Creekside...
