In Part 2 of his “Sobering Thoughts at the Start of 2025” thinkpiece, Randy Caparoso examines the generational shift that’s at the heart of wine’s current struggles. By Randy Caparoso Since overall wine...
No one is oblivious to the recent decline in wine consumption. But is it cause for outright panic or measured reevaluation? By Randy Caparosso The business of Lodi is grapes. In fact, the region’s...
Can marketing campaigns and positive press save the wine industry? Sometime next year, the Wine Institute will do something it hasn’t done in decades: launch a wine marketing campaign. “Wine Institute...
