Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a bar to evaluate email performance has always been a challenge within the wine ecosystem....
Since the broad acceptance of email as the most efficient way to communicate, the medium has grown exponentially. According to an article written by Sharon Hurley Hall, more than 74 trillion emails are...
Ah the ubiquitous email. Let me ask you a question, “How many of you don’t get enough email?” Okay I know the answer, none of you. Everyone gets more emails than they know what to do with. Well we do really...
Email has become the most popular way of communicating with customers for many businesses. Though often times, companies are not following up on how effective these emails are for them. Not only is it...
Last week we talked about emails and how to make them more effective. We covered in more detail when to send emails. Today we have a few more tips Getting Attention: When you send an email the first thing...
When we send an email from our business we often times assume that many more people read the email than the number that actually does. For example, if we have an email list of 1000 people and the open...
I just downloaded from Direct Marketing News their 2015 Essential Guide to Email Marketing, which popped into my email box today. It has some great articles in it, including an article by Perry Simpson,...
Most businesses work hard on collecting email addresses, in order to stay in touch with their customers and potential customers. These days it seems to be getting more difficult to get visitors to give...
I received an email today, not in itself unusual as most of the internet world can attest. It wasn’t the email itself that bothered me, but the subject line that I disliked. The subject line was: “Discover...
I received an email from a winery that arrived in my inbox shortly before Valentine’s Day advertising a special Valentine’s Day event on Saturday and Sunday (Feb 14 & 15). The event itself sounded...
