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Multi-Channel Sales System Reduces Need for 3rd Parties and Delivers a More Complete Solution
It’s hard to imagine that just one software management system can deliver mobile POS services, club automation, eCommerce, web design, CRM and email marketing, fulfillment, shipping and tracking,...
VinQuest 2019 DTC channel mix
Coronavirus Again Exposes Fragility of Hospitality Driven Wine Business
In the beginning of March when the seriousness of the Coronavirus outbreak began to dawn on US Consumers, WineDirect noticed an immediate 22% volume decrease in weekend tasting room sales compared to the...
DTC Shipping Report 2020
Wine Shipments to Consumers Reach Record $3.2 Billion in 2019
Annual Sovos ShipCompliant Direct-to-Consumer Wine Shipping Report points to slowing channel growth despite prices reaching new highs (BOSTON) January 22, 2020 – Wineries shipped more than $3.2 billion...
WineDirect 2019 Average Order Value
Intersection of Key Findings from Two Major DTC Reports
For wineries seeking answers and comparisons, there are two major reports available which can give insights into sales and marketing trends and tactics. Released in May 2019, VinterActive’s VinQuest Report...
WineDirect logo
New WineDirect Report Reveals Ecommerce as Largest Opportunity for DTC Wine Sales
Wineries selling direct-to-consumer can take their businesses to the next level by leveraging online sales, moving to mobile, and valuing the tasting room as a customer acquisition engine. June 11, 2019...
Commerce7 logo
Commerce7 Launches Reservation System
Commerce7, a modern winery DTC platform, has added a reservation system to their suite of products. The reservation system gives wineries a convenient solution for creating, scheduling, and managing appointment-based...
Jan 25
Afternoon Brief, January 25
Direct Sales Alters US Wine Market: In 2018, wineries shipped more than 6 million cases of wine, a nine percent increase over the previous year, according to Larry Cormier's presentation at the annual...
2018-session1b
Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies
It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.
2018-session2b
Making the Most of Dwindling Customer Engagement Opportunities
The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct...
Afternoon Brief July 10 Wine Industry Advisor Wine Industry Advisor
Afternoon Brief, July 10
Does Napa Valley have too much Cabernet? The question informed most of last month's Vineyard Economics Symposium...
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