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Navigating the Regulatory Horizon: How Alcohol Merchants Can Adapt to Changing Compliance Landscapes
As regulatory frameworks shift throughout 2025, merchants of all sizes must prepare for still more change. By Kelly Martin Direct-to-consumer (DTC) alcohol sales have reshaped the alcoholic beverage industry,...
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2025 SVB Report: Pulling No Punches
Silicon Valley Bank’s annual State of the U.S. Wine Industry Report offers an in-depth look at the current struggles shaping today’s wine markets. By Jeff Siegel Perhaps the best news in Silicon Valley...
People,Sampling,And,Tasting,Wines,In,Vineyard
Why Gen Z Isn't Buying Wine Online: Navigating the 4th Tier of Wine Sales
Wine sellers must adapt their e-commerce approaches to meet younger consumers where they are. By Zac Brandenberg The wine industry faces a concerning generational gap in online sales. Recent data reveals...
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Vida Delong and Tiffany Kenny Launch Hopscotch, a DTC Consulting, and Fractional Leadership Firm for the Wine Industry
Leading Direct-to-Consumer Experts Will Focus on DTC Strategy Development, Integrated Marketing, and Fractional Leadership (Napa Valley, Calif.)— November 18, 2024—Vida DeLong and Tiffany Kenny, direct-to-consumer...
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Face to Face: In-Market Events Are Now Essential for DTC Sales
In-market DTC sales can help kick off a domino effect of sales, loyalty and engagement. By Kathleen Willcox  Selling wine through a third party — typically either a store or a restaurant — is foundational...
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Crafting the Perfect Pour: Creating a Seamless Customer Experience in DTC Wine Sales
As the DTC wine market continues to grow, creating a seamless customer experience becomes essential. By Louis Amoroso In an era dominated by digital experiences, the wine industry has undergone a transformative...
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Boosting Winery Efficiency with Comprehensive POS Systems
Technology is a time-saver for wineries—and a moneymaker. It helps them build relationships with consumers while smoothing the path for customers to buy wine and make reservations. However, integrating...
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Everything Changes: The New Wholesale and Distribution Landscape
The second tier hasn’t stopped changing since the Recession ended in the mid-2000s, with wave after wave of consolidation since. By Jeff Siegel   Every time it seems that the wine business can’t change...
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Experts Agree: Direct to Consumer Sales Will Be One of Wine’s Few Bright Spots in 2024
Direct-to-consumer has been one of the most resilient parts of the wine market. By Jeff Siegel   The consensus is that Direct to Consumer sales will be one of wine’s few bright spots in 2024. Why...
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Two Studies: Wine Market Council Explores Demographics and Engagement
Wine Market Council seeks answers to perception and consumption challenges By Jeff Siegel   In 2024, the Wine Market Council, acknowledging the pressures currently facing the wine industry, will make...
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