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Staying on the Forefront of the Pandemic Shift in Beverage Alcohol eCommerce
In March of 2020, the Covid-19 lockdowns and stay at home orders made online beverage alcohol sales soar 240%, and the growth continued through the year. The sudden shift in consumer behavior and regulators...
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Leveraging Technology to Survive and Thrive (Webinar)
Winemaking is steeped in tradition, with knowledge passed through generations with oral instructions or handwritten notes. But as the world becomes faster moving and more complicated, you need to find...
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Lessons from Down Under: Three Master Winemakers share their COVID Harvest Experience (Webinar)
This webinar is a rare opportunity to hear, first hand, from three master winemakers who, without warning, had to navigate harvest with the sudden lockdown restrictions. These winemakers share their experience,...
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Marketing During a Crisis: Tips to Pivot Your Marketing Messages (Webinar)
The COVID-19 outbreak has affected all aspects of how we do business, including marketing. And when it comes to current and planned campaigns, marketing teams face unique challenges during a crisis.
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Coronavirus Again Exposes Fragility of Hospitality Driven Wine Business
In the beginning of March when the seriousness of the Coronavirus outbreak began to dawn on US Consumers, WineDirect noticed an immediate 22% volume decrease in weekend tasting room sales compared to the...