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Prove Marketing ROI Using UTM Parameters and Google Analytics
Marketing can take a lot of time, energy and creativity, so it’s very important to see a Return on Investment. Join Ventura to learn more about UTM parameters and how they can be used to track the...
AB-Hero-Red-Wine-Glass-640x335
Afternoon Brief, July 28th
Wine’s Share of Ecommerce Sales Continues to Erode: How Can It Win Back Consumers?: IWSR analyses the shifts in alcohol ecommerce as beer and spirits players increasingly invest in the channel...
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Conquering the Top 3 Beverage Alcohol Compliance Challenges
Want to learn how to tackle common regulatory issues experienced by wineries, breweries, distilleries, and other alcohol sellers? In our upcoming joint webinar, our partner Avalara will cover Conquering...
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Clubs Versus Subs – Let the Data Decide
With so much talk about subscription models, we know some of you have to be considering one by now. But is it smart to change your Wine Club that’s been going strong for a decade? Or is the bigger risk...
AB-Hero-Veraison
Afternoon Brief, July 13th
Wine Country Waste Workers for Pelosi, Newsom Napa Vineyards Seek $300 Million over Alleged Toxic Contamination: Workers say they were exposed to toxic materials after the Glass Fire scorched parts of...
AB Hero GRAPES
Afternoon Brief, July 11th
PD/GWSS Winegrape Assessment Set at $1.25 for 2023 Harvest: To continue funding crucial research combating winegrape pests and diseases, the Pierce’s Disease/Glassy-Winged Sharpshooter Board kept the PD/GWSS...
AB Hero Vineyard Fan
Afternoon Brief, June 30th
Catching Zs: How Drinks Brands Can Tap into the Gen Z Market: Thanks to a groundbreaking app experience, drinks brands are targeting the hard-to-reach Gen Z market, offering free drinks in return for harvesting...
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Strategies to Recover More Abandoned Carts, Club Signups, and Reservations
Learn key concepts to help you recover up to 13% of your abandoned carts in Commerce7!  In this webinar, you will learn: What email subjects, messaging, and incentives will help you recover those...
AB Hero Tasting Glasses
Afternoon Brief, June 19th
Politicians Are Quietly Creating a New Route for Restaurants to Sell Wine: Working Lunch: It's an often-overlooked channel with plenty of room for growth, according to a lobbyist in the trenches...
AB Hero Glamor Grapes
Afternoon Brief, June 16th
Global Alcoholic Drinks Market to Reach Us$2,001 Billion by 2031: The global alcoholic drinks market size is projected to reach US$2,001 billion by 2031, according to a new research report...
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