Hospitality for the New Consumers: How to Evolve Your Tasting Room Programs

Traffic is down in the tasting room, and you need to adapt. We have some ideas to share!

Join Wineglass Marketing and WISE to discuss what Millennials and Gen X visitors are looking for when visiting Wine Country. This webinar marries insights from WGM’s recent report on Wine Consumption Trends and years of hospitality training from WISE. Hosted by WGM Founder and President Susan DeMatei and WISE Coach Liz Mercer, we will delve into generational attitudes and consumption habits gleaned from over 1,500 active wine drinkers. In this webinar, learn how to take these insights and turn them into action items to meet the needs of the ever-evolving consumer in a quickly changing marketplace.

Register here.