- This event has passed.
Healthy Soils Create Premium Crops: How Regenerative Management Improves Quality and Creates Opportunity
March 20 @ 10:00 am – 11:00 am PDT
Our next webinar digs into the business case for regenerative farming including trialing practices, measuring impact, tracking soil health, and weaving regenerative farming into brand messaging.
Join us Thursday, March 20th for a webinar with Tony Chapman, Senior Director of Winegrowing, at The Donum Estate. Tony and his team are dedicated to regenerative organic practices. It’s core to their commitment of land stewardship and winemaking philosophy of allowing the land to speak through the wine. They have been able to intersect fine wine, sustainable farming, and art, in a way that extends the brand value from the vineyards to the bottle.
This webinar will take you through the various aspects of Donum’s ongoing regenerative transition including:
- The Business Case for Regenerative Farming – Why luxury brands like The Donum Estate have embraced regenerative organic practices and what it means for the future of wine quality.
- Measuring Impact – How Tony and his team track soil health, daily soil respiration, CO₂ concentrations, and long-term environmental benefits, and the impact that has on the overall business.
- Tony’s Nondogmatic Approach to Soil Health – The core regenerative principles that allow flexibility and adaptation each season and how this applies to wine quality.
- Brand Storytelling – How Donum is able to weave regenerative farming into brand messaging and connect with the conscious consumer in a real and empowering way.
- Sustainability as a Company-Wide Commitment – How Donum has established and progressed toward key environmental goals.
Join us for a deep dive into the art and science of regenerative viticulture, where land stewardship and luxury coexist in perfect harmony. We hope to see you there.
Thursday, March 20th at 10am PST/1pm EST
