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WineAmerica: Touting the Wine Economy

Expert Editorial -
It’s “All hands on deck” to protect our industry. By Jim Trezise   “It’s the economy, stupid!” That was the brief, blunt messaging behind Bill Clinton’s first presidential...

Mapping Joy: HipMaps Enhances the Winery Experience

Advertorial -
When wine enthusiasts visit a tasting room, they usually have a general knowledge of the winery’s reputation and its wine region. They’re looking forward...

Turning the Tables on Devin Parr

Carl Giavanti -
By Carl Giavanti   Devin Parr is a leading personality in the wine industry. She is the founder and managing partner of Devin Parr & Associates,...

The Sun Also Rises: Solectrac Shifts Business Model to Remain Relevant

Alexandra Russell -
Interim CEO Robin Mackie addresses rumors of the company’s demise. By Alexandra Russell   “I hate for the truth to ruin a good story, but we’re still...

Everything Changes: The New Wholesale and Distribution Landscape

Jeff Siegel -
The second tier hasn’t stopped changing since the Recession ended in the mid-2000s, with wave after wave of consolidation since. By Jeff Siegel   Every time it...

The “Golden Rule”: Communicating Stories of Old Vines

Randy Caparoso -
Old vines are an essence of why great wines have always had an enduring appeal. By Randy Caparoso   Just minutes before the virtual awards webinar showcasing...

Distant Stars: Celebrity Wines and Endorsements Won’t Save Us

Jeff Siegel -
Where is Taylor Swift when wine needs her? By Jeff Siegel Is the cure for what ails wine as simple as a couple of A-list celebrity...

Great North West: Washington Wine Thrives as Other Regions Struggle

Kathleen Willcox -
How is the Evergreen State beating the odds in a challenging marketplace? By Kathleen Willcox   There’s always that one person who manages to look like a...
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