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Appellation Academy: A Place to Grow Your Marketing Skills and Solve Big Problems

Editor -
Marketing professionals join together for classes, networking and industry discussions    Last week, 30-year wine industry marketing veteran Michael Wangbickler (Balzac Communications) announced Appellation Academy, a...

Tasting Room Expertise: Tips to Establish Rapport and Increase Sales

Expert Editorial -
Before you ask for the sale, here are some tips on building a bond with customers.  By Craig Root   One of the things I stress with...

TWE’s Ben Dollard: An Inside Look at Driving Innovation from an Industry Leader

Editor -
TWE’s Ben Dollard brings perspective to the shift in consumer behavior.   Ben Dollard grew up in Adelaide, Australia. His family was in the hospitality industry...

Boosting Brands: How to Grow (and Retain) Sales

Kathleen Willcox -
Communication is key if you want to attract new customers — and retain existing ones. By Kathleen Willcox   First you need to sell your wine. Next...

Wine Industry Network Announces Winners of the 1st Annual Marketing Awards

Editor -
The Wine Marketing Awards are meant to serve as an inspiration for professionals in the field, encouraging innovation and excellence in the marketing of...

Innovative Text Message Marketing Company Revolutionizes DTC Communications and Sales Across Wine Industry

Advertorial -
Recent statistics may have some experts predicting a less-than-rosy outlook for the global wine market this year, but since 2020, DTC sales have been...

Wine Industry Champion Christopher Goblet: Taking the Long View to Benefit New Mexico Wines

Laura Ness -
“My job is to see what others cannot — to believe in our potential and inspire the rest of the industry to live up...

Going Low: Making Lo-Alc Wines Isn’t Always Trendy

Paul Vigna -
One Ohio winery is making low-alcohol wines as a matter of course. By Paul Vigna   You could say winemaker Joe Juniper at Vermillion Valley Vineyards in...
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