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Fred Franzia brought millions of consumers into the wine business who had never thought of drinking wine. By Steve Kemiji I’m not surprised at the lack of insight and knowledge being displayed in the many...
Winemaking techniques constantly evolve as the wine industry develops, tests, and adopts new methods. Individual winemakers hone their craft and processes by experimenting with new approaches, and changes...
Getting a consistent take on wine sales in the U.S. remains a crap shoot even in the data-driven, all-things-can-be-measured 21st century. By Jeff Siegel Wine sales in 2021 declined 0.5% in volume, which...
As soon as harvest is complete, vignerons need to start preparing their vines and vineyards for dormancy. By Bryan Christiansen The vineyard cycle is split into 6 different stages throughout the...
Price elasticity calculations can help a winery predict how consumer demand will change for an SKU following a price adjustment. By Nathan Hart A data-driven decision making strategy can optimize your...
Winemakers are expressing Chardonnay in an entirely new way. By Kathleen Willcox Malo + Chardonnay = J. Lo + Ben Affleck. You either love them together or gag at the very notion. But perhaps...
Network, learn, and find new opportunities to grow! Attend Conference Attend Expo We are super excited to share with you that BTN is bringing its international trade show USA...
How can we end the dumbing down of wine conversations? By Randy Caparoso Before you go jumping to conclusions about the nature of my incendiary question, let me be clear about who I’m targeting....
The 2022 Wine Industry Economic Study reveals the true, deep impact of the wine industry on the larger U.S. economy. By Jim Trezise Wine is many things: a farm product, a liquid food, a social lubricant,...
Despite heightened worries over their health following the pandemic, consumers consider the health of the planet even more critical, according to a recent survey by Innova Market Insights. Sustainability...
