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Dispelling Myths About Wine and Health: Turning The Tables on Tony Edwards
By Carl Giavanti Tony Edwards is a former BBC TV producer-director-writer with more than 80 science documentaries to his credit (including programs such as PBS’s Nova). His work has received both Silver...
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How To Sell Wine on Socials Effectively, Without the #Cringe
There is both promise and peril in online engagement. Successful users share what works. By Kathleen Willcox  The other day, in front of several people of various generations — and in the humiliating fashion...
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Profit Under Pressure: Cutting Utility Costs While Boosting Compliance
Wineries have been facing rising costs almost across the board for a decade or more. Labor availability and costs are longstanding concerns, and California has seen some of the sharpest increases in energy...
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Is the Wine Industry Effectively Communicating with Young Consumers? (OpEd)
In Part 2 of his “Sobering Thoughts at the Start of 2025” thinkpiece, Randy Caparoso examines the generational shift that’s at the heart of wine’s current struggles. By Randy Caparoso Since overall wine...
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Sobering Thoughts at the Start of 2025: The Wine Industry’s Generational Struggles are on Display in Lodi (OpEd)
No one is oblivious to the recent decline in wine consumption. But is it cause for outright panic or measured reevaluation? By Randy Caparosso The business of Lodi is grapes. In fact, the region’s...
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From Assumptions to Accuracy: Elevating Wine Measurement Practices
One of the joys of winemaking is mastering the process itself — gaining enough knowledge to tweak it to create signature wines. It takes years to reach this level of expertise, and those years are filled...
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Wine’s Most Inspiring People 2025: Linda Parker Sanpei — Elevating the Vision for Paso Robles
By Laurie Wachter Linda Parker Sanpei’s deep understanding of wine marketing and public relations comes from more than 20 years of hands-on experience working with wine companies such as Pacific Wine Partners,...
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2025 SVB Report: Pulling No Punches
Silicon Valley Bank’s annual State of the U.S. Wine Industry Report offers an in-depth look at the current struggles shaping today’s wine markets. By Jeff Siegel Perhaps the best news in Silicon Valley...
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Wine Industry Insiders with Dr. Liz Thach, MW
In this episode, George sits down with Dr. Liz Thach, MW, President of Wine Market Council where she shares her incredible journey through the world of wine and education. From her adventurous upbringing,...
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Wine’s Most Inspiring People 2025: Tanya Martin — Growing Brands Through Fire and Frost
By Kathleen Willcox  Everyone responds differently to a crisis at work.  Tanya Martin has, on repeated occasions, proven that she not only can perform well under pressure, but that she can come...
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