online marketing
Expert Editorial: Does Meta Matter Anymore? What to Make of the Online Advertising Crash
Let’s fact-check some of the claims being thrown around for the current social media advertising crisis. By Susan DeMatei   As 2023 planning kicks into high gear, one question frequently popping...
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Winemakers Look Ahead: A 2-Question Survey (Part 2)
As we head into 2023, we asked winemakers from across the country to share their hopes for the coming year — and delineate what challenges lie ahead. Due to an overwhelming number of responses, comments...
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WIN Expo 2022: Technology, Sustainability and Leadership in the Seminar Sessions
This year’s seminar tracks challenge accepted norms with new communication methods and unexpected product presentations. Plus, using technology to enhance sustainability is just good business practice.  By...
WIN Expo trade show floor
WIN Expo 2022 Celebrates 10 Years of Knowledge and Networking
The Annual North Coast Wine Industry Expo (WIN Expo) is the largest trade show and conference focused exclusively on Napa, Sonoma, Mendocino and Lake counties, and is the second largest wine industry show...
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2022 WINnovation Award: Simple Labs’ COGNI — Monitoring Barrel Aging from Outside the Vessel
The wine industry is constantly faced with new trends, challenges and the pressure to stay ahead of the competition. With that comes the opportunity to innovate.  Each year, Wine Industry Network...
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2022 WINnovation Award: GOfermentor’s GOblend — Taking the Guesswork Out of Blending Wines
The wine industry is constantly faced with new trends, challenges and the pressure to stay ahead of the competition. With that comes the opportunity to innovate.  Each year, Wine Industry Network...
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Winemaking Sessions at WIN Expo 2022: Adapting to Environmental Challenges and Consumer Tastes
Whether it’s O3 treatment, simpler yeast inoculation or substitutes for sulfur, there’s much for winemakers to learn at this year’s Expo. By Barbara Barrielle By combining artistry with science, winemakers...
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2022 WINnovation Award: Agrology — Predictive Agriculture Technology Helps Growers Avoid the Risks of Climate Change
The wine industry is constantly faced with new trends, challenges and the pressure to stay ahead of the competition. With that comes the opportunity to innovate.  Each year, Wine Industry Network...
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WIN Expo 2022: Vineyard and Growers Seminar Track Highlights
Regardless of how glamorous the end product may seem, wine starts in the vineyard and grape growing is an agricultural activity. By Barbara Barrielle What will the vineyard of the future look like? For...
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Expert Editorial: How Automation Is Transforming Our 8,000-Year-Old Industry
New technology is helping wineries prepare for the unexpected, from preventable human error to wildfires, droughts and beyond. By Keith Chambers  For generations, winemakers around the world have...
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