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Sales & Marketing

Come Over October: Catch the Wave of Enthusiasm

Expert Editorial -
How wineries, associations, retailers and more are bringing the Come Over October campaign to life One benefit of judging in wine competitions is meeting other...

Without a Proper Marketing Council, These Wineries Have Gotten Creative

Kathleen Willcox -
There are so many costs that go into a bottle of wine. In addition to the expenses associated with growing grapes, making and packaging the wine, vintners face the cost of ...

Wine Clubs Still Struggling: New WMC Study Features Consumer Feedback on Why

Jeff Siegel -
Much of the news at this year’s Wine Mark Council Direct-to-Consumer report was not especially new: Improved, though still lagging, tasting room visitor numbers

Come Over October: The Time Is Now (Karen MacNeil)

Editor -
The problem with Sober October is that it suggests a binary option. A year ago, I would have said that an Anti-Alcohol Neo-Prohibitionist movement was ...

Turning the Tables on Meg Maker

Carl Giavanti -
Meg Maker is a writer curious about nature, culture, food, wine and place. Her award-winning work appears in her own publication, Terroir Review, and other...

OpEd: Do Not Talk About What Younger Consumers Think About Wine Unless You’re Under 30

Randy Caparoso -
Want to learn about younger wine consumers? Watch and listen. By Randy Caparoso (with Anna Delgado)   "When was the last time a wine writer sat down...

Tasting Room Expertise: Improve Your Profits with Tours

Editor -
I have given more than 4,000 winery tours, and I’m convinced that people who go on tour buy more and join wine clubs at...

Gatekeepers of Wine: What They’re Buying and Trends They’re Watching

Editor -
What’s the best way to capture a buyer’s interest and secure a spot on a supplier portfolio, retail shelf or restaurant wine list? By Melanie...
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