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Bracing for Battle: How Using War Games Can Help Bolster Wine Businesses
Develop strategies to anticipate, adapt and act before challenges become crises By Melanie Young The wine industry is facing a storm of challenges, from declining consumption to trade tariffs. These disruptions...
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What's the Deal with Dealcoholization? Wineries Look for Cost-Effective Solutions
 Lowering a wine’s alcohol content could be beneficial as interest in low-ABV or non-alcoholic wine surges.  By Layne Randolph Wine and alcohol have always been inseparable — until now. As the...
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Winning in Wine: Lessons from Thriving Wineries in a Changing Market
WIN’s 2025 Wine Sales Symposium brings together industry leaders to share the strategies that are helping wineries succeed despite market challenges. It’s no secret that the wine industry is facing challenges....
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Turning The Tables on Becky Garrison
By Carl Giavanti Becky Garrison is a satirist, journalist and author. Since moving to the Pacific Northwest in 2014, she has been covering the PNW craft culture, including food, beer, wine, spirits and...
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The Globe in the Glass: Through Global AVA, Vintners Curate International Connections
Does the wine world need another membership association? One group argues—yes. By Stacy Briscoe “How do we connect and collaborate with worldwide wine regions that share our same values of how we do business...
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Share & Pair Sundays: A New National Campaign Promotes Social Interaction (WineAmerica)
With your help and support, we can magnify the positive story about wine. By Karen MacNeil Wine people are special people. We cherish coming together to share the beverage we love with food, laughter,...
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Wine’s Most Inspiring People 2025: Leeann Froese — Wine Marketer and B.C. Industry Cheerleader Advocates for Regional Success
For 2025, Wine Industry Advisor is expanding the Wine’s Most Inspiring People (MIP) articles into a monthly series. We will be profiling individuals from within our industry who showcase leadership, innovation,...
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Bubbling Up: U.S. Vintners Find Success in Fizz as Consumers Look Beyond the Expected
As the bubble craze continues, wineries across the country are embracing the trend. By Kathleen Willcox  Certain things sell as much for their image as they do for their inherent merits. Forgetting...
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Falling Stars: Constellation Brands’ Potential Exit Increases Wine Industry Uncertainty
Constellation has seen little growth in its wine business for the past several years. By Jeff Siegel The news that Constellation Brands – once the second biggest wine producer in the United States – is...
LIVING IT UP AT THE HACIENDA CANYON
Looking for New Places to Sell Your Wines? Consider These Options.
Finding new places to sell your wines can take ingenuity. Here are a few off-the-beaten-path ideas.  By Melanie Young, CSW While mainstream restaurant lists and retail shelves remain the top priority...
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