By Carl Giavanti
Erica Duecy is founder of Business of Drinks, a podcast and data-and-insights consultancy, and one of the drinks industry’s most accomplished digital and content strategists. She has...
You can save time and money by asking visitors what they want — and what they don’t.
By Craig Root
In a WIA article posted November 8, 2024, I discussed using onsite polling to evaluate customer...
Wine professionals share what works (and what doesn’t) when they’re traveling to your region.
By Carl Giavanti
I’ve been in the business of relationship management and communications for more than...
Wine sellers must adapt their e-commerce approaches to meet younger consumers where they are.
By Zac Brandenberg
The wine industry faces a concerning generational gap in online sales. Recent data reveals...
A new study targeted more than 1,500 consumers between ages 21 and 39, and included both wine and non-wine drinkers.
By Jeff Siegel
Could the future of the wine business rest with millennials as they...
By creating a singular message, these wine regions successfully presented their unique positions.
By Carl Giavanti
Successful wine press trips are contingent on the harmonious alignment of all parties...
By Carl Giavanti
Sean Weir grew up in Sonoma Valley, Calif. He enjoyed his first crash course in wine appreciation as a 20-year-old backwaiter at the Domaine Chandon restaurant in Napa Valley. He...
Both hosts and attendees should be prepared for a media visit.
By Carl Giavanti
I recall once picking up a media guest at the Portland, Ore., airport. After greetings and hugs, they pulled a crisp...
Come Over October (COO) sprung from a light bulb moment in January 2024, when noted author & wine writer Karen MacNeil was walking her dog and pondering the plethora of anti-wine messaging filling...
Six years ago, Wine Industry Advisor debuted Turning the Tables, a monthly series of interviews that shined a spotlight on the journalists and storytellers within the wine world. Developed and spearheaded...
