Wine’s Most Inspiring People 2025: Polly Hammond — Driving Growth Through Strategic Digital Outreach
By Kathleen Willcox Polly Hammond has been touting the power and potential of digital marketing for decades — well before most anyone in the wine industry had a working e-commerce site. But when...
By Laura Ness Christopher Czarnecki, owner of The Joel Palmer House in Dayton, Ore., was born into a family of chefs. His grandparents ran a restaurant named Joe’s, in Reading, Penn., founded in 1916 by...
It takes all of a winemaker’s experience, skill and passion to craft an outstanding and memorable wine that will delight existing customers and attract new ones. Younger consumers, in particular,...
By Laura Ness Wisconsin-born Heidi Bridenhagen’s already distinguished wine career had its genesis in a happy confluence of circumstance. While growing up, her parents, avid gardeners, owned a landscaping...
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As has become a January tradition, Wine Industry Advisor has again chosen 10 individuals from within the wine industry who showcase leadership, innovation, determination and inspiration — both within the...
“The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for ‘danger,’ the other for ‘opportunity.’” – John F. Kennedy – In the early 1980s, the New York grape and wine...
In this episode, George sits down with Damien Wilson, Hamel Family Faculty Chair of Wine Business at Sonoma State University. They discuss Damien’s blue-collar roots growing up in Darwin, Australia and...
By Carl Giavanti Erica Duecy is founder of Business of Drinks, a podcast and data-and-insights consultancy, and one of the drinks industry’s most accomplished digital and content strategists. She has built...
You can save time and money by asking visitors what they want — and what they don’t. By Craig Root In a WIA article posted November 8, 2024, I discussed using onsite polling to evaluate customer...
Boxed wine has the potential to become more than an alternative packaging format — it can be a platform for creativity, quality and brand expansion. By Katerina Axelsson Boxed wine is now more than just...
