Advances in fermentation, aging and winemaking practices ensure that tradition evolves without compromise. By Alessandro Liggio Winemaking is a delicate harmony between tradition and innovation. While...
For 2025, Wine Industry Advisor is expanding the Wine’s Most Inspiring People (MIP) articles into a monthly series. We will be profiling individuals from within our industry who showcase leadership,...
Cost-Effective Fencing for Small and Medium Vineyards For small and medium vineyards, balancing crop protection with budget constraints can be a challenging task. Wildlife damage, particularly from deer,...
The Los Angeles International Wine & Spirits Challenge brings winning wines and spirits to a diverse and discerning audience. By Alexandra Russell As the wine and spirits industry faces the ongoing...
Thanks to modern survey tools, creating and distributing a questionnaire has never been easier. By Alex Caffarini As a 30-year marketing research veteran, I thoroughly enjoyed reading Craig Root’s...
In this episode of Wine Industry Insiders, George Christie interviews Rebecca Hopkins, wine marketing expert and founder of A Balanced Glass and Rebecca Hopkins Wine. 🍷 Rebecca shares her journey from...
By Carl Giavanti Tony Edwards is a former BBC TV producer-director-writer with more than 80 science documentaries to his credit (including programs such as PBS’s Nova). His work has received both Silver...
There is both promise and peril in online engagement. Successful users share what works. By Kathleen Willcox The other day, in front of several people of various generations — and in the humiliating fashion...
In Part 2 of his “Sobering Thoughts at the Start of 2025” thinkpiece, Randy Caparoso examines the generational shift that’s at the heart of wine’s current struggles. By Randy Caparoso Since overall wine...
No one is oblivious to the recent decline in wine consumption. But is it cause for outright panic or measured reevaluation? By Randy Caparosso The business of Lodi is grapes. In fact, the region’s...
