unnamed-2
Is the Wine Industry Effectively Communicating with Young Consumers? (OpEd)
In Part 2 of his “Sobering Thoughts at the Start of 2025” thinkpiece, Randy Caparoso examines the generational shift that’s at the heart of wine’s current struggles. By Randy Caparoso Since overall wine...
unnamed-1
Sobering Thoughts at the Start of 2025: The Wine Industry’s Generational Struggles are on Display in Lodi (OpEd)
No one is oblivious to the recent decline in wine consumption. But is it cause for outright panic or measured reevaluation? By Randy Caparosso The business of Lodi is grapes. In fact, the region’s...
Bottom,View,Of,Multiracial,Group,Of,Friends,Having,Drinks,In
Building Bridges: WMC Targets New Audiences for National Survey
A new study targeted more than 1,500 consumers between ages 21 and 39, and included both wine and non-wine drinkers. By Jeff Siegel Could the future of the wine business rest with millennials as they get...
Screenshot
Turning the Tables on Novelist Steven Laine
By Carl Giavanti   Steven Laine Novelist Steven Laine has an international background in hotels and was fortunate enough to study hotel operations in Switzerland, gain an MBA in hospitality with the...
Wining,With,Friends,Four,Friends,Cheering,Drinking,Wine,In,A
Come Over October: The Time Is Now
The problem with Sober October is that it suggests a binary option. A year ago, I would have said that an Anti-Alcohol Neo-Prohibitionist movement was ...
unnamed-3
OpEd: Do Not Talk About What Younger Consumers Think About Wine Unless You're Under 30
Want to learn about younger wine consumers? Watch and listen. By Randy Caparoso (with Anna Delgado)   “When was the last time a wine writer sat down to have a glass with a young person?”...
2
The "Golden Rule": Communicating Stories of Old Vines
Old vines are an essence of why great wines have always had an enduring appeal. By Randy Caparoso   Just minutes before the virtual awards webinar showcasing the 2024 Old Vine Hero Awards (presented...
Rear,View,At,Upset,Man,Feel,Pain,Depression,Problem,Addiction
Dreamers and True Believers: A Wine Industry in Denial
Therapists weigh in on factors that influence the industry’s glass-half-full mindset. By Jeff Siegel   The litany of bad news — falling sales, attacks by health officials, overproduction and declining...
Old,Zinfandel,Vine,In,Napa,Valley
OpEd: They Did It All for the Love of Zin
At 2024 ZAP, it became clear that California Zinfandel has finally grown up By Randy Caparoso There is, undoubtedly, no organization that’s done more for a single varietal category than Zinfandel Advocates...
1980s Robert Mondavi atop barrels at Woodbridge Winery, exhorting winemaking team and Lodi grape growers (courtesy Robert Mondavi Winery)
OpEd: What Dylan Has to Do with Mondavi, the History of California Wine and Other Mysteries of Life
When it comes to wine choice, consumers have always been more sophisticated than industry professionals.  By Randy Caparoso   I started out on Burgundy but soon hit the harder stuff.  Not...
1 2 3 4