Hospitality

Come Over October: Catch the Wave of Enthusiasm

Expert Editorial - August 22, 2024

How wineries, associations, retailers and more are bringing the Come Over October campaign to life One benefit of judging in wine competitions is meeting other...

Wine Clubs Still Struggling: New WMC Study Features Consumer Feedback on Why

Jeff Siegel - July 31, 2024

Much of the news at this year’s Wine Mark Council Direct-to-Consumer report was not especially new: Improved, though still lagging, tasting room visitor numbers

Expert Editorial: The Growing Demand for Premium, Artisanal Wines Among Gen Z Consumers

Expert Editorial - July 17, 2024

Artisanal wines resonate with Gen Z’s appreciation for craftsmanship and authenticity. By Stephanie Franklin Recently, wineries have noticed a significant shift in younger wine consumers, particularly...

Innovation and Education: Sonoma State University’s Ray Johnson Retires

Jeff Siegel - May 24, 2024

Visionary leader of Sonoma State University’s Wine Business Institute is ready for his next chapter. By Jeff Siegel Ask Ray Johnson what he’ll miss the most...

Tasting Room Expertise: Tips to Establish Rapport and Increase Sales

Expert Editorial - May 6, 2024

Before you ask for the sale, here are some tips on building a bond with customers. By Craig Root One of the things I stress with...

Great North West: Washington Wine Thrives as Other Regions Struggle

Kathleen Willcox - April 1, 2024

How is the Evergreen State beating the odds in a challenging marketplace? By Kathleen Willcox There’s always that one person who manages to look like a...

The Power of Data: Transforming Winery Strategies for Growth

Laurie Wachter - March 27, 2024

Make better decisions with a 360° view of the wine industry and your customers By Laurie Wachter “2023 was really a difficult year for wine, and...

Wine Market Council Punches Up: IDs Challenges, Focuses on Opportunities

Alexandra Russell - March 20, 2024

Now is the time for bold action and new ideas. By Alexandra Russell Wine Market Council gathered members yesterday for its first in-person Research Conference in...

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