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Come Over October: Catch the Wave of Enthusiasm

Expert Editorial -
How wineries, associations, retailers and more are bringing the Come Over October campaign to life One benefit of judging in wine competitions is meeting other...

Wine Clubs Still Struggling: New WMC Study Features Consumer Feedback on Why

Jeff Siegel -
Much of the news at this year’s Wine Mark Council Direct-to-Consumer report was not especially new: Improved, though still lagging, tasting room visitor numbers

Expert Editorial: The Growing Demand for Premium, Artisanal Wines Among Gen Z Consumers

Expert Editorial -
Artisanal wines resonate with Gen Z’s appreciation for craftsmanship and authenticity.  By Stephanie Franklin Recently, wineries have noticed a significant shift in younger wine consumers, particularly...

Innovation and Education: Sonoma State University’s Ray Johnson Retires

Jeff Siegel -
Visionary leader of Sonoma State University’s Wine Business Institute is ready for his next chapter. By Jeff Siegel   Ask Ray Johnson what he’ll miss the most...

Tasting Room Expertise: Tips to Establish Rapport and Increase Sales

Expert Editorial -
Before you ask for the sale, here are some tips on building a bond with customers.  By Craig Root   One of the things I stress with...

Great North West: Washington Wine Thrives as Other Regions Struggle

Kathleen Willcox -
How is the Evergreen State beating the odds in a challenging marketplace? By Kathleen Willcox   There’s always that one person who manages to look like a...

The Power of Data: Transforming Winery Strategies for Growth

Laurie Wachter -
Make better decisions with a 360° view of the wine industry and your customers By Laurie Wachter   “2023 was really a difficult year for wine, and...

Wine Market Council Punches Up: IDs Challenges, Focuses on Opportunities

Alexandra Russell -
Now is the time for bold action and new ideas. By Alexandra Russell Wine Market Council gathered members yesterday for its first in-person Research Conference in...
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