I learned of Ken Friedenreich’s death in the November issue of Oregon Wine Press, and I was ridden with guilt. I initially met Ken when I started my PR agency in 2009; we both seemed to appear at all the...
Last year’s Executive Order on Promoting Competition in the American Economy caused a great deal of buzz within the beverage alcohol industry. However, for all that buzz, it still remains unclear...
Looking back at 2021, there’s been many—even if subtle—shifts in the beverage alcohol direct-to-consumer (DtC) space. More states are opening options for DtC shipping, specific regulations and restrictions...
How to gather and leverage consumer data during the wine gift-giving season.
—Chris Towt, co-founder and chief executive officer of VineSpring
Club memberships are an exciting gift to give and receive...
Consumers are not stupid. There, that’s the crux of this entire op-ed.
Although I do have something to add: If consumers are stupid, it’s only because
We assume that about them.
We treat them...
California wildfires are threatening to upend crop insurance for vineyards as smoke threatens grape production in another record-breaking wildfire year in the U.S.
—Jack Roudebush, crop insurance expert,...
I met Catherine several years ago at Willamette Valley’s Pinot Noir Auction, where her talent for tasting and pure professionalism impressed from the start. I, of course, requested she review a few of...
This Expert Q & A features Brian Clements, vice president and partner of Turrentine Brokerage, and Dale Stratton, president of Wine Market Council, both of whom will be speaking at this year’s...
Barrel-by-barrel sampling of free SO2 can potentially help winemakers prevent unnecessary and expensive barrel downgrades.
—David Sommer, CTO, BarrelWise Technologies
Free sulfur dioxide (SO2) is unique...
Adopting this new vineyard technology is critical to the California grape industry.
—Tom Shapland, PhD, CEO and cofounder of Tule Technologies
Anything humans can observe with their eyes a computer can...
