“The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for ‘danger,’ the other for ‘opportunity.’” – John F. Kennedy – In the early 1980s, the New York grape and wine...
By Carl Giavanti Erica Duecy is founder of Business of Drinks, a podcast and data-and-insights consultancy, and one of the drinks industry’s most accomplished digital and content strategists. She has built...
You can save time and money by asking visitors what they want — and what they don’t. By Craig Root In a WIA article posted November 8, 2024, I discussed using onsite polling to evaluate customer...
Boxed wine has the potential to become more than an alternative packaging format — it can be a platform for creativity, quality and brand expansion. By Katerina Axelsson Boxed wine is now more than just...
Preserving the hidden ecosystem that defines wine’s unique character. By Aria Hahn, Ph.D. Climate change is rewriting the rules of winemaking, bringing challenges that extend beyond the visible shifts...
By creating a singular message, these wine regions successfully presented their unique positions. By Carl Giavanti Successful wine press trips are contingent on the harmonious alignment of all parties...
Maintaining strong relationships with customers, sales support and suppliers is essential to the success of any project. By Ian Perez Many beverage alcohol brands tend to look toward complex strategies...
Understanding and implementing cost-cutting measures can make the difference between thriving and merely surviving in the current economic climate. By Kevin Krakora The wine industry, with its blend of...
In viticulture, early-season estimation of average number of grape bunches per vine is crucial for vineyard planning, investments and marketing
Wine and spirit manufacturers can find value in using technology to tackle pressing challenges head-on. By Matthew Riesenbach For food and beverage manufacturers, supply chain disruption is a familiar...
