Three California winemakers test new techniques for making low-alcohol, low-calorie and vegan wines By Laurie Wachter   Wine consumers are increasingly looking for wines that align with healthier...

Proving the value of tomorrow’s solutions in today’s vineyards By Laurie Wachter   What’s new in the vineyard? One exciting area of innovation is technology that improves farming in practical ways,...

Celebrated annual industry event promises learning and networking opportunities. By Laurie Wachter Wine has been grown in California’s North Coast for more than 100 years, but it’s only been in the past...

Adding video and AI to your winery marketing may be easier than you think. By Laurie Wachter   The world of marketing sometimes feels like it’s spinning out of control. New social media channels,...

With a deadline looming, wineries face a complicated path to compliance with California’s Statewide Waste Discharge Requirements  By Laurie Wachter The California wine industry has been plagued by...

Strategies to enhance user experience, personalization and loyalty for millennials and Gen Z consumers in wine e-commerce By Laurie Wachter   Is “digital friction” in your team’s...

Three industry experts discuss the effects of economic uncertainty at a pivotal point for the wine industry  By Laurie Wachter   As the American economy teeters on the edge of recession, the...

Navigating climate change in viticulture by water management automation, climate-friendly farming, and AI advancements By Laurie Wachter Note: This article summarizes key insights from industry experts...

Among the benefits AI innovators are offering viticulturists right now are advances in robots, machine learning and predictive analytics. By Laurie Wachter   The speed of new technology adoption...

Wine Sales Symposium offered insights and concrete examples about boosting sales in a falling market and attracting new and emerging consumers. By Laurie Wachter Last week’s Wine Industry Sales Symposium...