WIN’s 2025 Wine Sales Symposium brings together industry leaders to share the strategies that are helping wineries succeed despite market challenges. It’s no secret that the wine industry is facing challenges....

For 2025, Wine Industry Advisor is expanding the Wine’s Most Inspiring People (MIP) articles into a monthly series. We will be profiling individuals from within our industry who showcase leadership,...

By Laurie Wachter Linda Parker Sanpei’s deep understanding of wine marketing and public relations comes from more than 20 years of hands-on experience working with wine companies such as Pacific Wine Partners,...

By Laurie Wachter The wine industry has been grappling with attracting younger generations for more than a decade. Marian Leitner-Waldman, co-founder and CEO of Archer Roose Wines, brought a fresh outsider’s...

By Laurie Wachter Ren Harris’ roots are firmly planted in California. He is a sixth-generation Californio, a descendant of José Carrillo, who came to the not-yet state with the Portolá expedition in 1769....

By Laurie Wachter Allison Jordan is a forward-thinking leader and educator, a global influencer and, above all, a pragmatic optimist.  These are only a few of the attributes that describe her and...

By Laurie Wachter In an era of water scarcity, new water use monitoring requirements and labor shortages, automated irrigation has become a must, particularly in California’s drought-prone Wine Country. ...

By Laurie Wachter Verallia is redefining how glass is produced, reused and recycled to fulfill the promise of this infinitely recyclable material. In addition, as more and more wineries move to lightweight...

By Laurie Wachter Wildfires have been escalating in frequency and intensity for decades. North America’s West Coast experienced dramatic increases in fires in the 2020s, leading to growing winery concerns...

Make better decisions with a 360° view of the wine industry and your customers By Laurie Wachter   “2023 was really a difficult year for wine, and 2024 will be a pivotal year for the future of this...