North American Barn Owl (Pexels)
FeaturedViticultureWine Industry Articles
Winegrowers Are Recruiting Birds to Their Vineyards
April 21, 2022
A symbiotic relationship between birds and grape growers is emerging, and its implications are vast. By Kathleen Willcox  Since 1970, bird populations in North America alone have declined by almost...
Bubbles the wort red wine during fermentation, closeup, background
FeaturedViticultureWine Industry ArticlesWinemaking
Using Yeast to Combat Climate Change and Improve Flavor
April 18, 2022
Yeast is to winemaking what faith is to religion. Without that one essential element, the rest collapses. Today, tech innovations are letting vintners use yeast not as an essential ingredient but, rather,...
Marselan—one of the newly INAO-approved Bordeaux grape varieties
FeaturedViticultureWine Industry Articles
Hot Grapes for a Hot (Cold, Hailing, Rainy) World
March 29, 2022
The climate is changing, and overall is trending warmer. That trend is “unequivocally” tied to human activity, and is “proceeding at a rate that is unprecedented over millennia,” according to NASA. The...
March 22 Featured Article Image
FeaturedWine Industry Articles
Out of This World: Wine Aged in Space and Underwater Teaches Us About Agriculture
March 22, 2022
Winemaking sometimes feels like an Olympic sport. It’s a practice so honed and perfected by training, technology and centuries of experience, the difference between mere excellence and being the best in...
Hybrids growing at Milea Estate Vineyard in New York's Hudson Valley AVA / Courtesy Milea Estate Vineyard
FeaturedViticultureWine Industry Articles
Hudson Valley Wine Project Aims to Help Whole US Wine Industry
March 15, 2022
We’ve all seen the headlines and read the stark reports: climate change, and the unexpected frosts, hailstorms, droughts, floods, and fires that come along with it threaten to shrink the regions suitable...
Cannabis Greenhouse/ Photo by Richard T on Unsplash
FeaturedWine Industry Articles
Cashing in on Cannabis’ Stratospheric Growth
March 8, 2022
Is Your Company Missing Out on a Billion-Dollar Opportunity in Cannabis? —Kathleen Willcox Business is booming in cannabis country. Sales of legal cannabis in the U.S. grew 40 percent in 2021 to $25 billion,...
Gamble Family Vineyards Pruning 2021 by Sarah Risk
FeaturedViticultureWine Industry Articles
Fire & Ice: Can Pruning Practices Mitigate Effects of Climate Change?
March 3, 2022
As scientists and legislators search for large-scale solutions to extreme weather patterns, wine-growers are look for short-term fixes that they hope will help increase their shot at a successful harvest....
Georgian Orange Wine
FeaturedSales & MarketingWine Industry Articles
Successfully Sell Wine No One Wants or Knows About
March 1, 2022
Wine Industry Advisor connected with regional heads, brands, and marketing masterminds who discuss how to revive a sagging reputation, or create one from whole cloth. —Kathleen Willcox The U.S. has been...
Bottega SpA_ACCADEMIA_PROSECCO DOC COLLECTION_cropped
FeaturedPackagingWine Industry Articles
Wine Label Color Drives Sales and Communicates Brand Values
February 17, 2022
Wine consumers do judge a wine by its label—whether they mean to or not.  —Kathleen Willcox The decision to buy one product over another often seems mysterious—whether analyzing broad purchasing data...
Red or rose wine in screw top wine bottle isolated against white with hand holding the cap by the neck of bottle
FeaturedPackagingWine Industry Articles
Wine Closures—An Open Discussion
February 15, 2022
There are a plethora of closure options for producers—all of which have different strengths and weaknesses in terms of the ability to preserve wine for long or short periods, consumer perception, and environmental...
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