Peter Pouring (1 of 1) (2016_06_17 16_43_57 UTC)
FeaturedHospitalityWine Industry Articles
What Is the New Normal When It Comes to Wine Tastings?
December 13, 2023
Is there a way for brands to meet the lofty expectations of guests without scaring them away with sky-high fees? By Kathleen Willcox   In 2019, wine tasting fees and experiences ran the gamut from...
Results Partners
FeaturedViticultureWine Industry Articles
Hello Scott Henry: A Second Chance for Troublesome Vines
November 20, 2023
How a widely dismissed trellising system can boost productivity and quality By Kathleen Willcox   Wine styles and production methods fall in and out of fashion: just consider the ubiquity, disappearance...
Vineyard,Grapes
FeaturedViticultureWine Industry Articles
Time to Shine: A Second Honeymoon for Hybrid Grapes
September 26, 2023
Producers are rethinking their devotion to the nobles. By Kathleen Willcox    The last few years have not been kind to vitis vinifera. Damage from wildfires, hail storms, late and then early...
JMO_7360-Editar
FeaturedWine Industry ArticlesWinemaking
Winemakers Take a Walk on the Wild Side (With Yeast)
September 15, 2023
WIN reached out to winemakers to find out more about how they’re finding and using wild yeast. By Kathleen Willcox  For millennia, the process of alcoholic fermentation was shrouded in mystery. Fruit...
Wine,Bottles,Background
FeaturedSales & MarketingWine Industry Articles
Research and Legwork: Manage Your Distributor Relationship and Get Results Amid Stark Sales Challenges
June 9, 2023
Distributors, both large and small, share their thoughts on how wineries can best work with them to increase sales. By Kathleen Willcox  As anyone who has thrown a birthday party for a toddler knows:...
FFV_Arbor_Day_Foundation
FeaturedHospitalitySales & MarketingWine Industry Articles
Celebrate Everything: Get More From Marketing Around Under-the-Radar Holidays and Causes
June 1, 2023
Leveraging widely recognized but under-utilized events can help initiatives that might otherwise get lost in a broad marketing blitz get a foothold. By Kathleen Willcox  It’s no secret that people...
guest-with-cool-hat-laughing-with-friends- Emilie Deville
FeaturedHospitalitySales & MarketingWine Industry Articles
Countdown to Success: 11 Ways to Invite New and Young Wine Lovers to the Table
April 21, 2023
Attracting a more diverse and younger cohort of repeat customers requires creative thinking. By Kathleen Willcox    Bad news first (and this is hardly breaking news): the only growing demographic...
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FeaturedHR & StaffingWine Industry Articles
How — and Why — Wine Brands Are Working to Grow a More Diverse Workforce
March 3, 2023
To bridge the gap between intention and reality, many wineries are now creating apprenticeship programs or reaching out to organizations designed to boost inclusion. By Kathleen Willcox    At...
Emily Wines, Court of Master Sommeliers
HospitalityWine BusinessWine Industry Articles
Wine's Most Inspiring People 2023: Emily Wines — Leaning in Amid Court of Master Sommeliers Crisis
January 19, 2023
By Kathleen Willcox    “I saw women leaving the Court, and I knew I had a decision to make,” Emily Wines recalls. “I felt like the Court did not reflect my values, and I could walk away and be...
Remy Drabkin [Photo: Zachary Goff]
Most Inspiring PeoplePeopleWine BusinessWine Industry ArticlesWinemaking
Wine’s Most Inspiring People 2023: Remy Drabkin — A Universal Drive for Holistic Equity
January 10, 2023
By Kathleen Willcox   “It’s all about equity,” Remy Drabkin says of her mission as a winemaker, mayor and co-founder of a nonprofit LGBTQ+ advocacy group. “That encompasses everything from how we...
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