Sequoia Grove Winery, Napa, California
Win Win Wine: How to Build and Broadcast an Authentic Wine-Charity Partnership
Demonstrating that a nonprofit is everything it seems to be, and establishing just how much support a winery is giving to its cause, is essential.  By Kathleen Willcox   In an era of fake news,...
Parra
Wine's Most Inspiring People 2024: Sam Parra — Elevating the Latinx Community in Wine
By Kathleen Willcox    For decades, the Venn Diagram intersection of the Latinx and the wine communities happened solely in the vineyard. Slowly but surely, that’s changing — thanks to people...
OPC 2023 Aaron Lieberman
Wine's Most inspiring People 2024: Aaron Lieberman — Walking the Wine Walk for Oregon’s LGBTQ+ Community
By Kathleen Willcox   As any CEO (or parent) worth their salt knows, going out and doing the thing — instead of pontificating about the importance of going out and doing the thing — is the best way...
Deborah Brenner_High Res
Wine's Most Inspiring People 2024: Deborah Brenner — Making the Wine Business Safer and More Inclusive
By Kathleen Willcox    Deborah Brenner built her career on creating spaces for and celebrating women in places where, while they weren’t necessarily unwelcome, they certainly weren’t a notable...
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Wine’s Most Inspiring People 2024: Duff Bevill — Propelling Sustainability in Sonoma County and Beyond
By Kathleen Willcox  Duff Bevill grew up in Southern California, and says he “couldn’t wait” to “get away from L.A. and get to farmland up north.” That passion for Northern California’s green spaces...
Peter Pouring (1 of 1) (2016_06_17 16_43_57 UTC)
What Is the New Normal When It Comes to Wine Tastings?
Is there a way for brands to meet the lofty expectations of guests without scaring them away with sky-high fees? By Kathleen Willcox   In 2019, wine tasting fees and experiences ran the gamut from...
Results Partners
Hello Scott Henry: A Second Chance for Troublesome Vines
How a widely dismissed trellising system can boost productivity and quality By Kathleen Willcox   Wine styles and production methods fall in and out of fashion: just consider the ubiquity, disappearance...
Vineyard,Grapes
Time to Shine: A Second Honeymoon for Hybrid Grapes
Producers are rethinking their devotion to the nobles. By Kathleen Willcox    The last few years have not been kind to vitis vinifera. Damage from wildfires, hail storms, late and then early...
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Winemakers Take a Walk on the Wild Side (With Yeast)
WIN reached out to winemakers to find out more about how they’re finding and using wild yeast. By Kathleen Willcox  For millennia, the process of alcoholic fermentation was shrouded in mystery. Fruit...
Wine,Bottles,Background
Research and Legwork: Manage Your Distributor Relationship and Get Results Amid Stark Sales Challenges
Distributors, both large and small, share their thoughts on how wineries can best work with them to increase sales. By Kathleen Willcox  As anyone who has thrown a birthday party for a toddler knows:...
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