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FeaturedSales & MarketingWine Industry Articles
Distant Stars: Celebrity Wines and Endorsements Won’t Save Us
April 4, 2024
Where is Taylor Swift when wine needs her? By Jeff Siegel Is the cure for what ails wine as simple as a couple of A-list celebrity brands? In other words, where is Taylor Swift when wine needs her? “Sure,...
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FeaturedSales & MarketingWine Industry Articles
More Bad News: SipSource Report Pulls No Punches
March 5, 2024
2023 numbers tell a story of wine’s continuing decline and provide little hope for a quick turnaround. By Jeff Siegel   Wine ended 2023 with one of its worst holiday performances in recent memory,...
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FeaturedFinanceGovernment / RegulationsOpinionWine Industry Articles
Dreamers and True Believers: A Wine Industry in Denial
February 14, 2024
Therapists weigh in on factors that influence the industry’s glass-half-full mindset. By Jeff Siegel   The litany of bad news — falling sales, attacks by health officials, overproduction and declining...
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DTCFeaturedWine Industry Articles
Experts Agree: Direct to Consumer Sales Will Be One of Wine’s Few Bright Spots in 2024
February 2, 2024
Direct-to-consumer has been one of the most resilient parts of the wine market. By Jeff Siegel   The consensus is that Direct to Consumer sales will be one of wine’s few bright spots in 2024. Why...
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DTCFeaturedSales & MarketingWine Industry Articles
Two Studies: Wine Market Council Explores Demographics and Engagement
January 22, 2024
Wine Market Council seeks answers to perception and consumption challenges By Jeff Siegel   In 2024, the Wine Market Council, acknowledging the pressures currently facing the wine industry, will make...
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DTCFeaturedFinanceSales & MarketingWine Industry Articles
A Harsh Pill to Swallow: 2024 SVB Report Predicts Tough Times for Wine
January 18, 2024
Changing demographics, dropping demand and “bulging” inventories call for industry leadership and vision. By Jeff Siegel   There is very little good news in this year’s Silicon Valley Bank State of...
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Wine Industry ArticlesWinemaking
WINnovation Award 2023: VinWizard — Delivering Accurate Brix and Temperature Measurements from Inside the Fermentation Tank
November 15, 2023
The wine industry is constantly faced with new trends, challenges and the pressure to stay ahead of the competition. With that comes the opportunity to innovate.  Each year, Wine Industry Network...
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ViticultureWine Industry ArticlesWinemaking
WINnovation Award 2023: Revida Water — Democratizing Wastewater Treatment by Updating the Rules of Possibility
November 13, 2023
The wine industry is constantly faced with new trends, challenges and the pressure to stay ahead of the competition. With that comes the opportunity to innovate.  Each year, Wine Industry Network...
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Wine Industry ArticlesWinemaking
WINnovation Award 2023: Onafis — Real-Time Tracking and Monitoring of Wine During Fermentation
November 10, 2023
The wine industry is constantly faced with new trends, challenges and the pressure to stay ahead of the competition. With that comes the opportunity to innovate.  Each year, Wine Industry Network...
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Wine Industry ArticlesWinemaking
WINnovation Award 2023: Lumo — Helping Growers Fine Tune Their Irrigation Volumes to Provide Better and More Accurate Inputs for Their Crops
November 9, 2023
The wine industry is constantly faced with new trends, challenges and the pressure to stay ahead of the competition. With that comes the opportunity to innovate.  Each year, Wine Industry Network...
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