Expert Editorial
Tracking the Impact of the Coronavirus on the 3-Tier Market
The wine industry has weathered many obstacles, be they fires, phylloxera, or prohibition. Today we face uncharted waters with the coronavirus. Our path forward may be challenging, but we will get through...
SommChoiceCoronavirus
How Can the Wine Industry Deal with the Havoc Caused by Covid-19?
These are unprecedented times – but there are ways in which restaurants, bars and the rest of the wine world can work to improve the situation. For even the most experienced wine industry veteran,...
Expert Editorial
What Sommeliers Look for While Buying Wines
Target the final funnel in the supply chain, the one who is responsible for the wine lists While stocking their wine cellars & bar inventories, the sommeliers look for some specific characteristics in...
Expert Editorial
Facing the Headwinds and Forging a Path Forward for Wine
This isn’t breaking news..the wine industry is feeling headwinds that we haven’t dealt with in a while. You can’t go more than a few hours without hearing about oversupply, a changing...
Expert Editorial
What Do Wine, Spirits and Beer Distributors Really Want?
Read between the lines during your networking meet to really understand what your distributor wants and expects from your possible deal. The article outlines the wants of wine distributors, beer distributors,...
Expert Editorial
Depletion: Why and How to Build Your Brand Around It
“Making wine is an art NOT a Business. Be an artist at that time and produce the best art. Selling wine is a business NOT an art. Have a business mindset and not the mindset of an artist.” A lot of people...
Expert Editorial
Picking a Distributor for Your Wine Brand Is Tough. Here’s Why You Should Go with a Beer Distributor
As a wine brand, one of the most important decisions you make is picking your distributor. Finding the right distributor to represent your brand is a tough task. Before you pick a distributor, there are...
Expert Editorial
AVA Update: What Makes Wine from the Santa Lucia Highlands Distinctive?
by Andrew Chalk When wine drinkers see Santa Lucia Highlands (SLH) on pinot noir or chardonnay bottles, they usually know that it is in California’s central coast. However, if you asked them where it is...
distributor meeting
Time for an Annual Review Meeting with Your Distributor
11 points that you need to cover in your annual review meeting with your wine, beer, spirits and beverage distributor. For the purposes of achieving your sales targets and maximizing your winery’s sales...
Expert Editorial
How to Call on National Retail Chain Accounts
What wineries, distributors and importers need to do when making a off-premise chain call and how to call on Costco Wholesalers, Whole Foods Markets, Total Wines & More. Understanding how chain stores...
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