Expert Editorial
The Intersection of Creativity and Technology: How We at Charles Krug Are Greeting 2021 Head-On
by Jim Morris A typical day at Charles Krug is not for the faint of heart. There can be Wine Club members in our Membership Lounge, groups of people enjoying tastings in our Cabanas in the Redwood Cellar...
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Winemaking and Cellar Practices Streamlined Through Groundbreaking Software-as-a-Service Technology
Intuitive. Scalable. Accurate. Flexible. Innovative. These are just a handful of adjectives from extremely happy wine industry clients that now use vintrace, a cloud-based winery software management system...
Vineyard Pest Scouting Map Esri
Why a Leading Central Coast Vineyard Is Transitioning to Organic Production
The transition to organic wine grape growing can be seen as a high-risk process, and growers often wonder if positive results published by academic researchers will actually translate to their bottom lines...
Expert Editorial
Why Are Generation Dates Not Consistent?
Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study.....
WineGlass Marketing - Wine Consumption Frequency (1)
The Results Are In! The Annual Email Benchmark Report
Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a bar to evaluate email performance has always been a challenge within the wine ecosystem....
Expert Editorial
Leveraging IoT for the Wine Process
You’ve heard of the IoT but what is it? How can it impact your winery and filtration process? Let’s imagine the following scenario: On Friday your operator filtered a 2018 Merlot. On Monday, another operator...
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From Industrial Pesticides to Integrated Pest Management: A New Trend in Vineyard Practices
Thomas Grandperrin of UAV-IQ Precision Agriculture Grape growers are facing increased threats from invasive insect pests. The issue with those non-native species is that there are often no naturally...
Expert Editorial
The Best Cloud-Based Platforms for Craft Beverage Alcohol Producers to Grow Your Business
Knowing which tools to carry is the bigger challenge, and a few cloud-based software platforms stand above the rest...
Expert Editorial
Oregon’s Largest Wine Auction Goes Virtual in August 2020
This year organizers of the 3-day Oregon Wine Experience are hoping to break the $1 million mark as the auction weekend, just like many others across the country, is forced to go online due to COVID-1...
Expert Editorial
Five Months In – What We Have Learned
Five Months In – What We Have Learned: The COVID-19 pandemics effect on the market is essentially five months old now and we have some clearer data and patterns to use to make better decisions...
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