January 28, 2021
by Jim Morris A typical day at Charles Krug is not for the faint of heart. There can be Wine Club members in our Membership Lounge, groups of people enjoying tastings in our Cabanas in the Redwood Cellar...
January 25, 2021
Intuitive. Scalable. Accurate. Flexible. Innovative. These are just a handful of adjectives from extremely happy wine industry clients that now use vintrace, a cloud-based winery software management system...
January 20, 2021
The transition to organic wine grape growing can be seen as a high-risk process, and growers often wonder if positive results published by academic researchers will actually translate to their bottom lines...
January 18, 2021
Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study.....
January 11, 2021
Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a bar to evaluate email performance has always been a challenge within the wine ecosystem....
December 2, 2020
You’ve heard of the IoT but what is it? How can it impact your winery and filtration process? Let’s imagine the following scenario: On Friday your operator filtered a 2018 Merlot. On Monday, another operator...
November 6, 2020
Thomas Grandperrin of UAV-IQ Precision Agriculture Grape growers are facing increased threats from invasive insect pests. The issue with those non-native species is that there are often no naturally...
August 6, 2020
Knowing which tools to carry is the bigger challenge, and a few cloud-based software platforms stand above the rest...
August 6, 2020
This year organizers of the 3-day Oregon Wine Experience are hoping to break the $1 million mark as the auction weekend, just like many others across the country, is forced to go online due to COVID-1...
July 17, 2020
Five Months In – What We Have Learned: The COVID-19 pandemics effect on the market is essentially five months old now and we have some clearer data and patterns to use to make better decisions...