Expert Editorial
Winery Wildfires: How Record Wildfires Are Impacting Wineries Today
The events of recent years have truly tested the resilience of wineries. Wildfires dominating headlines in wine country since 2017 were interrupted briefly by the start of the COVID-19 pandemic, only to...
Expert Editorial
Wineries, Now Is the Time to Succeed in Ecommerce
You've seen the headlines by now. Online share of the $120 billion US alcohol sales market will grow from 5% to 20% within 5 years...
Letters to the editor
Terroir? Starting a Dialogue Between the Cannabis and Wine Industries
What Is Terroir? As a wine-grape grower, winemaker and Humboldt born native, I have a more than passing interest in the idea of terroir. For me, it is the Holy Grail of the art and science of winemaking...
chinesefood
Planning a Virtual Wine & Food Pairing for the Chinese New Year
by Fiona Fang & Liz Thach, MW Chinese New Year is a joyous time of the year, and is also referred to as Lunar New Year, because it is celebrated across many Asian countries. Based on the Lunar calendar,...
Expert Editorial
The Intersection of Creativity and Technology: How We at Charles Krug Are Greeting 2021 Head-On
by Jim Morris A typical day at Charles Krug is not for the faint of heart. There can be Wine Club members in our Membership Lounge, groups of people enjoying tastings in our Cabanas in the Redwood Cellar...
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Winemaking and Cellar Practices Streamlined Through Groundbreaking Software-as-a-Service Technology
Intuitive. Scalable. Accurate. Flexible. Innovative. These are just a handful of adjectives from extremely happy wine industry clients that now use vintrace, a cloud-based winery software management system...
Vineyard Pest Scouting Map Esri
Why a Leading Central Coast Vineyard Is Transitioning to Organic Production
The transition to organic wine grape growing can be seen as a high-risk process, and growers often wonder if positive results published by academic researchers will actually translate to their bottom lines...
Expert Editorial
Why Are Generation Dates Not Consistent?
Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study.....
WineGlass Marketing - Wine Consumption Frequency (1)
The Results Are In! The Annual Email Benchmark Report
Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a bar to evaluate email performance has always been a challenge within the wine ecosystem....
Expert Editorial
Leveraging IoT for the Wine Process
You’ve heard of the IoT but what is it? How can it impact your winery and filtration process? Let’s imagine the following scenario: On Friday your operator filtered a 2018 Merlot. On Monday, another operator...
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