Afternoon Brief

California Hijacks Regenerative Viticulture: “Regenerative” is the trendiest Earth-friendly farming philosophy out there. So it’s not surprising that organizations would try to hijack and greenwash it…

Afternoon Brief: Is Napa Green Just Greenwashing? Napa Green is a certification organization founded in 2004 that has been an independent nonprofit since 2019. About one-third of certified Napa Green vineyards use Roundup or other synthetic herbicides, because "green" in this context doesn't mean organic...

New Research Reveals an Increase in Visitor Diversity, Visitor Spend and Domestic Travelers in California's Napa Valley: The comprehensive research report finds that visitor spending and related tax revenue have surpassed pre-pandemic levels, highlighting the Napa Valley’s positive trajectory in tourism recovery following the devastating global COVID-19 pandemic and California wildfires...

Vintage Wine Estates Wins Approval to Sell Brands to Foley Firm: Bankrupt California-based vintner Vintage Wine Estates Inc. won court approval to sell five wine brands, including Bar Dog and Cherry Pie, to billionaire Bill Foley’s wine company. US Bankruptcy Judge Mary Walrath said Tuesday she’d allow the sale of the brands to Foley Family Wines Inc. for $15 million...

California Put Wine Industry Profits Above Farmworker Safety During 2020 Wildfires, Study Finds: Researchers from the University of California – Irvine and the National Center for Atmospheric Research in Boulder, Colorado, recently published a study in the GeoHealth scientific journal that focused on the safety protections for farmworkers and the effectiveness of air monitoring in Sonoma County...

Kelly Fleming Winery Purchased by Winemaker Jayson Woodbridge and Hundred Acre Wines: Jayson Woodbridge, founder and owner of Hundred Acre Wine Group, has acquired Napa Valley’s famed Kelly Fleming Winery, a 286-acre estate in Simmons Canyon between Calistoga and St. Helena on the east side of Napa Valley facing almost due west...

Don't Believe the Hype - Wine Can Be Healthy: "Confirmation bias" means that people interpret information in ways that support their existing beliefs. It's happening this week about an important study regarding wine and health that has already been willfully misinterpreted in the Times and Post...

How TikTok Could Transform the Wine Industry: Within hours of TikTok announcing that it would allow alcohol advertising in North America, alcohol companies began running recruitment ads for TikTok specialists. What’s surprising is how few wine companies joined in...