San Diego, CA (April 23, 2025) – In a time of rapid change and reinvention for the beverage alcohol industry, SommCon Conference & Beverage Expo returns to San Diego, September 7–9, 2025, with an expanded focus on connection, education, and the future of the trade. Registration is now open for both attendees and exhibitors.
Known for delivering industry-leading education and fostering career-long relationships, SommCon is the destination for the beverage community to gather and share insights, elevate craft, and drive the future of the industry forward.
The 2025 conference arrives at a pivotal time for professionals across all tiers of the beverage landscape. From skill-building seminars to mentorship, certifications, and peer-to-peer discussions, attendees gain actionable tools to meet the moment—whether navigating regulatory shifts, evolving consumer preferences, or portfolio strategy. Tailored for on- and off-premise alcohol beverage buyers, sommeliers, distributors, importers, educators, and hospitality decision-makers, programming is led by top minds and wine, beer, and spirits, and generously supported by industry suppliers, AVAs, and media, including The SOMM Journal and The Tasting Panel Magazine.
This year, SommCon introduces a dynamic series of pre-conference roundtable discussions—an opportunity for attendees to connect in focused, peer-driven groups and tackle today’s most pressing industry challenges together. Tailored for national buyers, small/boutique businesses, and suppliers, these interactive sessions are designed to spark honest dialogue, surface creative solutions, and foster actionable takeaways from real-world experience.
Alongside the conference is the West Coast’s largest and most impactful trade tasting, the SommCon Beverage Expo. The expo brings together domestic and international beverage brands across wine, beer, spirits, and the low- and no-alcohol category to connect with on- and off-premise buyers, importers, and distributors. Designed with business growth in mind, the Beverage Expo creates space for meaningful buyer-supplier networking, new product discovery, and portfolio development.
Now in a new location at the Rancho Bernardo Inn, SommCon offers a more intimate, connected experience for beverage professionals seeking real conversation and lasting community. Set on a stunning property in North County San Diego, the venue provides a campus-style setting ideal for networking, learning, and focused discovery.
Registration is now open. Details can be found below:
SommCon Conference & Beverage Expo Attendee Registration: https://sommconusa.com/conference/
SommCon Beverage Expo Exhibit Registration: https://sommconusa.com/exhibit/
Brands who are interested in sponsorship opportunities should contact partner@sommconusa.com.
About SommCon®
SommCon® is the premier gathering for professionals in the wine, beer, and spirits industry, offering unparalleled opportunities for education, networking, and career development. SommCon Conference & Beverage Expo offers a comprehensive program of wine and spirits education, professional development, mentorship and networking opportunities, and a vibrant marketplace showcasing domestic and international producers of wine, beer, spirits, and brands in the low and no alcohol category. SommCon produces Concours d’Spirits and Concours d’Vin, impartial competitions of domestic and international wines and spirits, in partnership with The SOMM Journal, and SommGo, an on-demand streaming service featuring educational content for the global wine, beer, and spirits industry. SommCon is produced by Fast Forward, an event management and media company that specializes in consumer and business events in wine, beer, spirits, culinary, and hospitality.
