Strategic Promotion and Key New Hires Strengthens National Reach
May 27, 2025, Dayton, Ore. — Stoller Wine Group is proud to announce an expansion of its dynamic sales leadership team to match growing demand for its family-owned portfolio of wines. Jourdan Carralejo has been promoted to vice president of consumer sales, while industry veterans Michelle Andreen and Janna Tonahill have been appointed southeast regional sales manager and western regional director, respectively. These strategic moves reinforce Stoller Wine Group’s commitment to elevating Oregon wine nationally.
Jourdan, who joined the company in May 2024 as director of tasting rooms, has quickly distinguished herself as a results-driven leader. In 12 months, she enhanced the guest experience and strengthened direct-to-consumer performance across four locations in Oregon. The promotion to vice president of consumer sales reflects her proven ability to lead with vision, connect with customers, and drive results across hospitality and wine club channels.
With over 25 years of sales leadership, Michelle Andreen recently helped drive growth in both revenue market share at Shaw Ross International Importers. She has a unique ability to navigate complex distributor networks and deliver high-impact programs tailored to regional needs, which will enable the Stoller Wine Group to continue scaling in the Southeast.
On the West Coast, Janna Tonahill has a proven track record of aggressive growth. As senior director of national accounts at Wine Hooligans, she forged more than 16,000 new placements in two years. Her creativity, data-driven approach, and ability to build high-performing teams position Janna to accelerate the Stoller Wine Group’s momentum in competitive markets.
“These appointments come at a pivotal moment,” said Gary Mortensen, president of Stoller Wine Group. “Demand for our wines remains strong in a down market. We’re growing our leadership team with that same sense of purpose.”
As the Stoller Wine Group continues to expand distribution, enhance consumer engagement, and invest in strategic market development, these new hires and the existing leadership team will play a critical role in realizing the 200-year vision developed by Oregon wine pioneer and Founder Bill Stoller.
About Stoller Wine Group
Stoller Wine Group is a family of wine brands from Oregon wine pioneer Bill Stoller, a native of Dayton, Oregon, whose bold vision was to build a company that will last for 200 years. We take pride in our B Corp certification, knowing that we “walk the walk” when it comes to our goal of building a company that will last for generations to come. With every action, we are active members and supporters in the community, which is why we are proud to be perennially voted as one of Oregon’s most admired companies by the Portland Business Journal. For more information, visit www.stollerwinegroup.com.
