ROSEBURG, OREGON – May 21, 2025 — The Umpqua Valley Winegrowers Association is proud to announce the first annual Pairing Pass Weekend will be held May 23rd – 26th during Memorial Day weekend.
As Oregon Wine Month comes to a close, wineries across the Umpqua Valley have collaborated on a celebratory grand finale with their first-ever Pairing Pass Weekend. The “Pairing Pass” Memorial Day weekend event invites visitors to travel from winery to winery across the Umpqua Valley using a free pairing pass, available at participating wineries. The pass functions as a personal food and wine guide that allows guests to preview each winery’s featured wine matched with a specially crafted food pairing. Each winery will feature a different grape variety, emphasizing the diverse winegrowing potential of the Umpqua Valley.
Visitors Can Expect:
- A free Pairing Pass, available at any participating winery, serves as a personal food and wine guide for each stop.
- 14 participating wineries from across the Umpqua Valley, each showcasing a different wine varietal.
- A curated food pairing at every stop, thoughtfully matched to highlight the featured wine
- A chance to discover new favorites, with both familiar and rare wine varietals poured throughout the weekend.
- Self-guided experience, allowing guests to explore at their own pace throughout Memorial Day Weekend.
Tasting room hours and tasting fees vary by winery. More information can be found at www.umpquavalleywineries.org/event/memorial-day-weekend
About Umpqua Valley Winegrowers Association
The Umpqua Valley Winegrowers Association (UVWA) is a 501(c)(5) nonprofit organization dedicated to promoting the wineries and vineyards of Douglas County, in southwest Oregon. By fostering collaboration among its members, UVWA delivers experiences and events that showcase the exceptional quality and diverse variety of wines crafted in the Umpqua Valley wine appellation. For more information, including a map of local wineries, visit umpquavalleywineries.org.
