London, May 12, 2025 — DioniLife, the non-alcoholic platform launched by beer and spirits innovation experts, today announced a partnership with Craftwork, one of UK’s leading distributors. The relationship covers DioniLife’s established brand, Mash Gang, as well as emerging spirits brands.
“Craftwork has proven that they not only understand the changing landscape of the beer and spirits industry, as alcohol free challenges the status quo, but that they are excited about the opportunities presented,” said Damian McKinney, CEO and Founder. “We are thrilled that they are on board to catapult Mash Gang and to launch our developing brands.”
Founded in 2018 by industry veteran Mark Dawkins, Craftwork quickly established itself as a leading full-service distributor of premium beverage brands. DioniLife’s platform will be in the company of Craftwork’s renowned beverage clients with domestic emphasis and global reach.
Focusing exclusively on non-alcoholic adult beverages, DioniLife is building a portfolio of high-quality, flavourful products across beverage categories, both through internal development and acquisition. The first acquisition, Mash Gang Beer, has a cult following in the UK with ambassadors amplifying the brand’s outstanding passion and flavour. At the same time, DioniLife’s innovation team has been actively developing multiple brands that will also debut shortly for which Craftwork will serve as the launch distributor.
“Craftwork has watched this category for many years and discussed it with customers. Finding the right brand partner was always going to be crucial and worth the wait,” commented Mark Dawkins, Craftwork, Managing Director. “DioniLife is that partner. We are delighted to be appointed as their UK distribution partner. They have a clear understanding, strategy and team in place to positively impact the category. Mash Gang, their beer, is a fully formed brand with a strong distribution platform and customer base. Most importantly, the liquid and the packaging are outstanding, and it adds true value. DioniLife’s innovation strategy is equally exciting, and we can’t wait to launch this with them.”
About DioniLife
Established in 2024, DioniLife is an exclusively non-alcoholic full portfolio company built by spirits industry innovators. It launched in the United States and the United Kingdom, with plans for global expansion. DioniLife is backed by Invus, the exclusive investment advisor to Artal, a global equity investment firm with offices in the United States, Europe and Asia.
