Afternoon Brief, May 6

Tuesday, May 06
Trending Story
 
Viticulture Leader Larry Bettiga to Receive ASEV’s Highest Honor at 2025 National Conference
Longtime viticulture advisor and researcher Larry Bettiga will deliver the prestigious ASEV Merit Award presentation at the 2025 American Society for Enology and Viticulture’s (ASEV) National Conference, taking place June 16-19 in Monterey, California…
 
Featured Article
 
Words Matter: Making Media Work in a Challenging Market
Can media coverage actually drive wine sales? Top wine writers and PR pros agree that storytelling makes wine memorable, marketable, and meaningful. In a crowded and competitive market, the brands that succeed are the ones that connect through narrative, not just product. Hear what the experts say about the power of media, strategy, and story…
 
Today’s News
 
Wine Fraud Rocks Switzerland
Wine fraudster Cédric Flaction is alleged to have bought 750,000 liters of Spanish bulk wine and 105,000 liters of Pinot Noir from Schaffhausen – a less-prestigious Swiss appellation, which he then sold on as Valais appellation wine…
Women for WineSense Winemaking & Viticulture Roundtable Presents “A Conversation with Bordeaux Winemakers” Wednesday, May 7 at Lambert Bridge
Guests will experience a rare opportunity to engage directly with acclaimed Bordeaux winemakers, who will share firsthand insights on terroir, tradition, innovation, and the evolving global wine market…
US Wine and Spirits Face Tough Q1 as Volumes and Revenues Slide
Sunset International Wine Competition: Early Bird Pricing Ends Thursday, May 8th
Clif Family Winery Captures the Spirit of Italian Adventure with New Lower Alcohol Wines
Sonoma County Barrel Auction Raises Vital Funds for Local Wine Trade
Alameda County Fair 2025 Wine Competition Winners Have Been Chosen
2025 Michigan Wine Month
Wines of Georgia Announces 2025 Integrated Communications Campaign in the US, Supporting Category Growth in the Priority Market
The OIV Strengthens Its Commitment to Soil Health, Resilience, and Climate Change Action by Renewing Cooperation with the “4 Per 1000” Initiative
Veronafiere and the Italian Trade Agency Convene US Wine Industry Leaders to Tackle Tariffs and Market Challenges in Washington DC Roundtable
Gangs Spend £500,000 Faking Wine Bottles and Labels
After Decades of Growth, Could Sliding New Zealand Sauvignon Blanc Sales Spell Trouble?
 
Blogs
 
How Generations Shop a Generational Guide to Customer Journeys and Shopping Habits
CDFA PD/GWSS+ Board Invests $2.2 Million Grower Dollars into Research
Free the Grapes! May 2025 DTC Shipping Updates
Podcast 693 – The Sonoma County Barrel Auction 2025 First Video “Smiling Faces”
Belgian Wine – Not Flatlining
 
Wine Industry Careers
 
Sales Representative
Juclas USA – Santa Rosa, CA
Warehouse Associate
Steamericas, Inc. – Los Angeles, CA
Cellarman/Mead Maker/Packaging Technician
Superstition Meadery – Prescott, AZ
More Wine Industry Jobs
 
People
 
A First-Gen Student’s Journey to Yale
Vines & Vision, Dry Creek Vineyard’s Kim Stare Wallace
Meet the Mother-Daughter Duo Behind House of Mustaine Wines
Erni Loosen Launches a New Project in Burgundy
Etienne Besancenot Becomes Chairman of the Small Cru Boutenac Appellation
 
WIN Marketplace
 
Never Used 22Hl Defranceschi Press – Defranceschi USA
Wine Label & Winery Logo Design
Stretch Wrap Machines and Packaging Supplies – West Coast Supplies
More Marketplace Listings
 
Supplier News
 
HipMaps at Wine Sales Symposium: Tell Your Brand Story in a Unique Way
Powdery Mildew Detection with Coastal Viticultural Consultants
Portable Light Towers for Rent: The Best Rental Options for Roadwork, Forestry & More
Automated Wine Fermentation Monitoring
More Supplier News
 
Vineyard & Winery
 
Jordan Vineyard & Winery Unveils 2022 Jordan Sauternes in Collaboration with France’s Château Guiraud
Aperture Proudly Launches Collage, a New Pinnacle of Winemaking Artistry
How Naked Wines Found the Balance Between Parody and “Creating a Moment”
Gloria Ferrer Estate Vineyards Achieve 100% Organic Certification
Ohio Producer Aims to Cater to Wine Lovers Without ‘Having a Pretentious Feel’

TODAY'S FEATURED VIDEO

Tags:

Alameda County Fair, American Society for Enology & Viticulture, Aperture, Clif Family Winery, Coastal Viticultural Consultants, Dry Creek Vineyard, Gloria Ferrer, HipMaps, Hop Kiln Estate, IFM Efector Inc, Jordan Vineyard & Winery, Lambert Bridge Winery, M Cellars, Michigan Wine Collaborative, Mustaine Wines, Pape Material Handling, Vineyard Team, WineGlass Marketing, Wines of Georgia, Women for WineSense

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