Innovative membership model debuts April 11, offering wine lovers customizable perks with no set shipments
STONEWALL, TX (April 7, 2025) – Pedernales Cellars is redefining the wine club experience with the launch of the “Flint Collective” on Friday, April 11. Designed for maximum flexibility, this new membership allows wine lovers to enjoy the benefits of a traditional wine club without the constraints of set shipments or quarterly allocations. The name “Flint Collective” was inspired by the Pedernales Cellars logo, which incorporates an arrowhead as a nod to the region’s history.
“We’re excited to launch the ‘Flint Collective’ as an approachable and flexible way for wine lovers to enjoy Pedernales Cellars on their own terms,” said Jeff Ogle, sales and marketing manager. “Whether you’re building a collection or just picking up your favorite bottle, this club offers the best of both worlds.”
The ‘Flint Collective’ operates on a monthly subscription model, with a $50 charge on the first of each month. These funds accumulate in the member’s account until they choose to use them. Unlike traditional wine clubs with set shipments, members can select any wine at any time, allowing them to pick up a bottle monthly, save for a seasonal case purchase or focus exclusively on their favorite varietals. Members receive benefits including complimentary tastings, preferred pricing and discounted shipping rates. The club offers a 15% discount on bottles and merchandise.
Ogle noted that the club reflects a shift in consumer behavior, as people increasingly gravitate toward membership models that simplify life, offer transparency and encourage exploration. “This model makes it easy to enjoy great wine without worrying about pre-selected shipments,” he said. “Members have complete control while still getting the benefits of a wine club.”
For more information or to join the “Flint Collective,” visit pedernalescellars.com.
About Pedernales Cellars
Seriously. Texas wine. Pedernales Cellars is dedicated to the creation of world-class wines using ecologically sound practices, with a focus on grape varieties that can be grown with exceptional quality in the Texas Hill Country. The winery is located in Stonewall, Texas, overlooking the Pedernales River valley in the heart of the picturesque Texas Hill Country on the 290 Wine Road, a must-visit destination for wine aficionados. Pedernales Cellars sources its grapes from vineyards in the Texas Hill Country and Texas High Plains – most importantly from the original estate vineyard started by the Kuhlken family in the 1990s, where the story of turning Texas grapes into praiseworthy wines began. Just fifteen minutes east of Fredericksburg, the winery is also a pleasant drive from both Austin and San Antonio. For more information, visit the website at www.pedernalescellars.com or follow on Instagram and Facebook at @pedernalescellars and tag #SeriouslyTexasWine.
