Rolling Hills, CA — April 7, 2025 — As economic uncertainty challenges consumer spending, Castle Rock Winery is proving that premium wine experiences don’t have to come at a premium price. With a legacy of producing high-quality, affordable wines from top appellations across the West Coast, Castle Rock is meeting the moment with award-winning wines that align with the values of today’s budget-conscious consumer.
In the past year alone, Castle Rock wines have received multiple 90+ point scores from renowned critics, including the 2023 Mendocino Pinot Noir and Sauvignon Blanc, both earning 92 points and being named Best Buys of the Year by Wine Enthusiast. The winery also secured Gold Medals at the 2024 California State Fair for its Rosé of Pinot Noir and California Cuvée Pinot Noir, reinforcing its commitment to quality without compromise.
“Castle Rock was built on the idea that great wine should be accessible,” said Greg Popovich, founder and president of Castle Rock Winery. “We’ve always focused on delivering exceptional value — and in times like these, that mission becomes even more relevant.”
Castle Rock’s wines, typically retailing between $10 and $14, include consumer favorites like Pinot Noir, Rosé, Chardonnay, Sauvignon Blanc, and Cabernet Sauvignon. The brand maintains a broad national distribution footprint across grocery, independent retail and restaurants channels, offering strong sell-through in all markets — as consumers shift toward more affordable options.
In addition to its branded wines, Castle Rock has shown agility with exclusive retail partnerships, such as the recent launch of Kosmic Kitty Wines, a bold and fun value-tier label designed for national rollout.
With more than two decades of trusted brand equity, consistent accolades, and a price point that meets the moment, Castle Rock Winery is uniquely positioned to thrive — and help retailers thrive — in today’s value-driven market.
About Castle Rock Winery
Founded in 1994, Family Owed, Castle Rock Winery produces high-quality wines from top growing regions across California, Oregon, and Washington. Headquartered in Los Angeles, the winery partners with established growers and winemakers to offer a wide range of varietals that consistently deliver quality, value, and critical acclaim. Learn more at www.castlerockwinery.com.
