March 19, 2025 — Wineries seeking to improve wine club engagement, boost retention, and streamline operations now have access to groundbreaking new tools. RedChirp and Commerce7 have partnered to deliver new integration features designed to make wine clubs more profitable and easier to manage.
Webinar Recap: Unlocking New Capabilities
On March 18th, Commerce7 and RedChirp hosted an informative webinar where attendees:
- Discovered innovative new features to enhance club member engagement.
- Gained insights from Bricoleur Vineyards on successful member interaction strategies.
- Got a first look at new RedChirp + Commerce7 tools.
- Learned about a limited-time RedChirp promotion for Commerce7 users.
Missed the event? Access the recording, slides, and resources here: https://redchirp.com/webinar-commerce7- redchirp-new-tools-to-drive-club-engagement/
New RedChirp Features for Commerce7 Users
Developed in response to winery feedback, these features help teams deepen customer relationships and improve wine club performance:
- Wine Club Join & Follow-Up Automated Messages: Convert new members into loyal fans with personalized and completely automated welcome and follow-up messages.
- Remove Recent Buyers from Bulk Messages: Target the right audience by automatically removing recent purchasers.
- Conversation Chips: Instantly access key customer details like membership status, lifetime value, and recent shipments for personalized interactions.
“We’ve heard from so many wineries that — now more than ever — they need better tools to engage and retain club members,” said Jennie Gilbert, Co-founder of RedChirp. “These new features empower busy teams to provide exceptional customer service and drive real business results.”
Even More Exclusive Tools Unveiled
In addition to these enhancements, RedChirp and Commerce7 introduced cutting-edge features they’re developing and testing to support every stage of the wine club experience:
- One-Click to ‘Add All Members Who Have Not Yet Customized’: Effortlessly populate “last chance to customize” bulk messages with members who haven’t personalized their shipment.
- Magic Links to Club Customizations: Securely include dynamic links in text messages, allowing members to easily view and customize their shipments.
- Customization Tracking in Order Attribution: Track customizations triggered by text campaigns and view results in RedChirp’s automatic Order Attribution reports.
- AI Recipient Optimization: Utilize a 4-layered AI model trained on millions of wine industry data points to predict recipient engagement and optimize send lists.
“At Commerce7, our mission is to empower wineries to create exceptional customer experiences,” said Andrew Kamphuis, President of Commerce7. “RedChirp’s new features give wineries even more powerful ways to connect with their club members—welcoming new members, keeping them engaged, and ensuring long-term loyalty. We’re excited to partner with RedChirp to help wineries strengthen retention and build lasting, meaningful customer relationships.”
Limited-Time Offer for Commerce7 Users
To help wineries experience the power of text messaging, RedChirp and Commerce7 are offering an exclusive promotion:
- For wineries already on Commerce7: Sign up for a new RedChirp subscription between March 18th and May 31st, 2025, and Commerce7 will cover the one-time fees and the first three months of your RedChirp subscription. Your RedChirp organization must be launched by 6/30/2025 to qualify.
- For wineries on WineDirect: You may need a little more time, so transition to Commerce7 and sign up for a new RedChirp subscription between March 18th and July 31st, 2025 and Commerce7 will cover the one-time fees, and the first three months of your new RedChirp subscription. Your RedChirp organization must be launched by 8/31/2025 to qualify.
Learn more about the promotion at https://redchirp.com/commerce7-partners-with-redchirp-to-get-more- wineries-texting/.
About Commerce7
Commerce7 is designed to help wineries sell more by delivering seamless, customer-first experiences across every channel. With integrated tools for Point of Sale, Wine Clubs, eCommerce, Customer Relationship Management, and Reservations, Commerce7 makes direct-to-consumer sales easy and effective. Learn more at https://www.commerce7.com/.
About RedChirp
RedChirp helps wineries harness the power of text messaging to delight customers, increase sales, and streamline operations. From personalized one-on-one conversations to automated notifications and bulk messaging campaigns, RedChirp’s tools cut through the noise to deliver results. RedChirp integrates seamlessly with industry-specific platforms, ensuring compliance while enhancing customer engagement. Learn more at https://redchirp.com/.
