Just 8 Days Until the DRIVE Strategic Planning and Teamwork Seminar & Workshop
Paso Robles, CA – Tuesday, March 18th 2025 – As the wine industry faces unprecedented challenges, DRIVE is stepping up to provide business leaders with the tools and insights they need to navigate change and succeed. On March 26, 2025, the 3rd annual DRIVE Strategic Planning and Teamwork Seminar & Workshop will take place from 8:30 AM to 1 PM in Atascadero, CA. This half-day event is designed to empower owners, executives, and emerging leaders with cutting-edge strategies and actionable steps.
“If you are a business owner, entrepreneur, or leader, you need to attend!” – Erin Kirschenmann, Managing Editor of Wine Business and Founder of Novel Pairings.
DRIVE is a unique blend of thought-provoking education, inspirational content, entertainment, tactical planning, accountability tracking, and networking. The event is led by Amanda W. Higgins of Full Cup Solutions, a renowned thought leader and industry veteran. “Amanda looks at problems as opportunities and leverages the skills of those around her. The DRIVE conference is one of the most dynamic and progressive events I’ve attended. I highly recommend it to anyone who needs to navigate change or redefine their priorities,” says Maeve Pesquera, Executive Vice President of Luxury, O’Neill Vintners & Distillers.
The educational panels and workshops will cover essential topics, including:
- Creating a 2025 business plan that is nimble yet focused, with clear results
- Evaluating gaps and identifying resources
- Recognizing and utilizing natural strengths in yourself and your team
- Thinking outside the box in short- and long-term strategy
Larissa Dubose, an Atlanta-based industry thought leader and sommelier, currently Senior Director of Paradies Lagardère/Vino Volo airport wine bars and Founder of The Lotus and the Vines, will address the power of authenticity. “Whether you are an executive looking to grow, a brand wanting to stand out, or an employer aiming to retain top talent, authenticity is the key to success,” she explains. Larissa will share real-world examples of how authenticity has transformed individuals and brands.
Eduardo Duran, a global hospitality expert with previous roles in Ritz-Carlton executive management and as a Senior Executive Trainer for Forbes Travel Guide, will discuss what a true luxury experience really means. “True luxury can be achieved by anyone, regardless of budget. The secret lies in anticipating the needs of your guests and genuinely caring for them,” Eduardo emphasizes.
One of the highlights of the event is the opportunity for each attendee to create their own unique plan with accountability tracking, planning, and forecasting. Past attendees, like Audra Cooper, Director of Grape Brokerage for Turrentine Brokerage, have found their planning guides invaluable. “I’ve used my planning guide as a roadmap to achieve my most important goals. My successful rollout of 2025 marketing initiatives is directly attributed to the time spent at last year’s DRIVE event,” Audra shares.
To enhance the experience, Cork Supply has arranged an international wine tasting with an artisan-style luncheon. Attendees will enjoy unique wines from Tasmania, Santorini, Uruguay, and Austria.
“Our goal is to create an environment where guests can focus on what’s truly important in their life and business, and then inspire them to achieve their goals,” says Amanda W. Higgins.
Event Details:
- Date: March 26, 2025
- Time: 8:30 AM to 1 PM
- Location: Paso Robles, CA
- Tickets: $299
- For more information: Visit https://www.fullcupsolutions.com/fullcupsolutionscom/drive or contact at connect@fullcupsolutions.com.
About Full Cup Solutions
Full Cup Solutions is a professional coaching and strategic advising firm for agriculture and beverage industry businesses. We help you build impactful and unconventional strategies for the future. Our bespoke model ensures a best-in-class approach, avoiding the hurdles, potential liability, and missed opportunities that can derail your success. With deep knowledge of the wine and spirits industries, we offer long-term planning, innovation, advising, and accountability at a competitive price. fullcupsolutions.com
