(March 18, 2025 – Windsor, CA) — Innumero Wines, a premium boutique winery, has achieved an impressive 138% year-over-year growth in the predominantly direct-to-consumer (D2C) market, outperforming industry trends amid widespread declines in wine sales and revenue. The brand’s steadfast commitment to authenticity, customer engagement, and quality has positioned it as a leader in the ultra-premium wine segment.
At the helm of Innumero Wines is Sheree Thornsberry, Proprietor, and Ashley Herzberg, Head Winemaker—two accomplished women breaking barriers in the traditionally male-oriented wine industry. Thornsberry, an esteemed business leader with a track record of driving brand success, brings her strategic acumen and passion for excellence to Innumero’s operations. Herzberg, a highly respected winemaker with extensive experience crafting world-class wines, is dedicated to producing single-vineyard, single-clone Chardonnay and Pinot Noir from Sonoma County’s most prestigious cool-climate AVAs.
“Innumero’s success is built on an unwavering commitment to quality, a deep respect for terroir, and a passion for crafting delicious wines,” said Sheree Thornsberry. “We are in the relationship business. Our growth in the D2C space proves that consumers value authenticity, truth and premium craftsmanship.”
Innumero Wines has set out to carve its niche in the ultra-premium wine category by crafting delicious, single-vineyard wines that truly capture the soul of their terroir. With a deep-rooted passion for artistry and validity, they offer curated selections that resonate with connoisseurs who not only appreciate the art of fine wine but also seek rare, investment-worthy bottles that promise both distinction and lasting value.
“Our philosophy is rooted in the magic formula of People, Place, and Passion,” said Herzberg. “We empower people with their passion through authentic expressions of place—whether it’s in the vineyard, our intimate events, or the bottles we share with our customers.”
Innumero Wines continues to defy industry challenges, proving that dedication to quality and a strong brand identity resonate with today’s wine enthusiasts. As the premium wine category remains resilient, Innumero stands out as a brand that is not just surviving but thriving.
About Innumero Wines
Innumero Wines is a boutique, women-owned winery based in Sonoma County, CA. Proprietors, Sheree & Brian Thornsberry discovered their passion for wine and the appellations of Northern California in 2010. A spark was ignited and their mutual appreciation for the craft of winemaking and the expression of terroir was born. Over the next decade, they pursued their interest in all-things-wine, satiating their thirst for understanding what makes exceptional wine just that, exceptional. Since their inaugural vintage in 2021, Innumero has received critical acclaim for their wines and have built a notable reputation and following in the winemaking community, focusing on the interconnectedness of People, Places, and the pursuit of their Passion for winemaking.
Wines:
- 2023 Bootlegger’s Hill Vineyard Chardonnay, Green Valley of the Russian River Valley — $65
- 2023 Norstar Pinot Noir, Russian River Valley — $75
- 2023 Little Boot Vineyard Pinot Noir, Green Valley of the Russian River Valley — $75
- 2023 Bootlegger’s Hill Vineyard Pinot Noir, Green Valley of the Russian River Valley — $80
- 2023 Barrel Select ‘Family Reserve’ Pinot Noir, Green Valley of the Russian River Valley — $90
