The acquisition of U.S.-based WinesU, a leading importer of Italian and French wines, reinforces Argea’s presence in the U.S. market- the Group’s main export destination – while and creating new opportunities for growth.
March 13, 2025 (Milan) — WinesU, the renowned U.S. importer best known for bringing the iconic Italian label Zaccagnini to American consumers, is now set to join Argea. Italy’s leading private group in the wine sector has closed the 100% acquisition of WinesU, strengthening its position in the U.S. market and expanding the reach of premium Italian wines. This strategic acquisition will allow Argea to consolidate its position in its largest market in 2024, accounting for over 30% of total exports.
Founded over 45 years ago in Eddystone, Pennsylvania, by Gino Razzi as Viva Vino Imports, WinesU has become a leading importer of Italian and French wines for American distributors. With a turnover of well above $35 million in 2024, WinesU is a crucial element in Argea’s growth strategy, contributing to the Group’s consolidated revenue expansion and underpinning its market leadership.
WinesU’s product portfolio features wines from 7 wineries, representing 11 brands. This acquisition gives Argea direct access to the U.S. market, expanding its presence through strategic synergies. A direct foothold in the market will also allow Argea to capitalize on emerging consumer trends in the U.S., reach new customers, and accelerate the growth of its premium brands in an ever-expanding market.
The acquisition of WinesU aligns perfectly with Argea’s long-term strategy to strengthen its presence in international markets while ensuring an integrated approach to supply chain management and the promotion of Italy’s finest appellations.
“The acquisition of WinesU is a pivotal step in Argea’s international growth journey, reaffirming the strategic importance of the United States as our leading market in terms of sales and revenue. This milestone once again demonstrates Argea’s ability to grow and innovate, focusing on enhancing our territories and distributing Italian wine excellence worldwide. We are pleased to welcome our new WinesU colleagues to the Argea family and to continue the company’s management with full operational continuity, maintaining the same team that has contributed to the success of the U.S. business throughout these long and prestigious years” commented Massimo Romani, CEO of Argea.
Argea was supported in the transaction by Ernst & Young for financial and tax due diligence, while legal assistance was provided by Raines Feldman Littrell LLP.
WinesU, on the other hand, was legally advised by Hogan Lovells US LLP.
About Argea
Argea is an innovative, forward-looking group born to celebrate the Italian wine sector, its cultures, people, territories, and production techniques, while at the same time enhancing their identities and preserving them as an expression of the finest tradition. The company is the result of a strategic vision by Italian private equity firm Clessidra, who acquired Botter S.p.A., Mondodelvino S.p.A., and Cantina Zaccagnini, creating the leading private player in the Italian wine industry. Argea brings to international markets a diversified range of Italian wines recognized worldwide, and exports to over 85 countries. With an extensive sales network, the company is well-established in markets where Italian wine has long been cherished—including the United States, United Kingdom, Germany, and the Scandinavian countries—as well as in emerging markets such as China, South Korea, and Canada.
